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The world’s finest green tea or “cha” (Japanese for tea) comes from
Iyemon Cha is exquisitely smooth and refreshing with a refined flavor that contains not a hint of bitterness. The tea is masterfully blended by Fukujuen’s internationally revered master green tea blender, Ryozo Taniguchi, who hand selects only the finest 100% USDA approved organic tea leaves for blending.
Iyemon Cha is the only bottled tea in the world to add a touch of matcha, a stone-ground tea of the highest quality, for extra richness. Matcha is made from the finest, youngest leaves of the tea bush, which is covered for several weeks before harvest to slow down growth, imparting a more intense sweetness and depth of flavor when pulverized into a fine powder. Prized for its superior quality, matcha is the centerpiece of the traditional Japanese tea ceremony and a unique, essential ingredient in Iyemon Cha.
“Green tea has exploded in popularity in America, but most bottled green tea on the market today is fruit flavored, artificially sweetened, and loaded with unnecessary preservatives: It’s not a pure green tea experience at all,” said Naoto Okinaka, Brand Manager, Beverage & Food Division, Suntory Ltd., which is introducing Iyemon Cha in the U.S. “Iyemon Cha is the first bottled premium Japanese green tea that offers an authentic, deliciously pure premium green tea experience. It is organic green tea as it was meant to be.”
Iyemon Cha is made entirely in
Two Varieties: Original and Roasted Green Tea
Iyemon Cha Original Green Tea (sencha) has a smooth, refined, refreshing flavor. Unlike other teas, Iyemon Cha Original Green Tea is made from smaller leaves, selected for freshness, color and uniformity. The tea leaves are steamed shortly after being plucked to prevent oxidation, then quickly dried until curled. This helps to preserve the tea’s vivid green color and results in a smooth, refreshing flavor with a crisp, clean finish.
Iyemon Cha Roasted Green Tea (hojicha) has a delicious, full flavor and toasty aroma. The roasting process, first created in
Distribution
Iyemon Cha is being launched by Calistoga Beverage Company, a Nestlé Waters North America subsidiary, and Suntory, one of the world’s leading food and beverage companies. Iyemon Cha will initially be available at select on- and off-premise locations, including high-end restaurants, particularly but not exclusively Japanese restaurants, and premium retailers.
Iyemon Cha was introduced in
About Suntory
Suntory Ltd. is one of the world’s leading food and beverage companies. Founded in
About Nestlé Waters North America, Inc.
Nestlé Waters North America’s family of 15 well-known brands includes Nestle® Pure Life®, Ozarka®, Poland Spring®, Arrowhead®, Deer Park®, Ice Mountain®, and Zephyrhills®. Nestlé Waters North America also imports globally recognized bottled water brands such as Perrier and S.Pellegrino. The company is part of Nestlé Waters, based in Paris, the bottled water division of the Swiss company,
About Calistoga Beverage Company
Calistoga Beverage Company, located in Northern California’s
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