ZizZazz energy “shakes it up” with an expanded product line and celebrity spokespersons across sports and entertainment

LOS ANGELES, CA, MARCH 18, 2009 – ZizZazz, a leader in the energy and vitamin product sector, is thrilled to announce the rapid expansion of its flagship products-the ZizZazz energy and vitamin powder mixes. ZizZazz’s convenient powder mix products can be blended with water or eaten straight from their ingenious stick packaging, making them the ultimate choice for those who require long lasting energy products, without the bulk, necessary refrigeration, and hassle of liquid energy drinks.

“We are all thrilled by the way our product is being received, by both consumers, and those involved in the health and convenience store channels,” said Bob Brown, National Sales Manager of ZizZazz. “As we continue to expand our distribution and product line, we look forward to bringing a new option to the energy drink market to consumers worldwide.”

ZizZazz has fostered a number of relationships with celebrity partners. Multi-platinum and Grammy® award winning recording artist Nelly, and best-selling singer and actor, Jesse McCartney were recently announced as a co-owners of the company. Additional partners include professional baseball players Frank Thomas, Reed Johnson, Josh Towers, Dave Riske, and Aaron Rowand; professional football players Archie Griffin and Clyde Evans; professional heavyweight boxer Tye Fields; and professional surfer and recording artist Josh Mohr. The celebrity partners serve as spokespersons for ZizZazz, in press and public appearances, and in both television and radio ads.

The tentpole product for ZizZazz is the ZizZazZ Explosive Energy Mix, a convenient and healthy vitamin energy supplement. The product, which is fortified with essential A, B, C, D and E vitamins, green tea, rhodiola, and ginseng, provides an energy kick with each of its four fruit flavors: Pomegranate Mango, Lemon Raspberry, Tangerine, and Cherry Lime. Also in ZizZazZ’s lineup of products is the Explosive Workout Mix, which combines the ingredients of ZizZazZ Explosive Energy Mix with Arginine, Creatine and Glutamine to make an exceptional workout supplement that promotes muscle growth, gives energy during workouts, and speeds up recovery after workouts. Kidz ZazZ is a great tasting children’s vitamin mix that has no sugar and zero calories, and contains all the vitamins children need. Kidz Zazz comes in Cherry, Blue Raspberry, Kiwi Strawberry, and Berry Berry.

ZizZazz is available through a number of national retailers, including General Nutrition Centers (GNC), Gold’s Gyms, National Discount Nutrition, Smoothie King, Vitamin Shoppe, and is distributed to three branches of the United States Armed Forces. ZizZazz is in over 80 convenience store chains in the United States across North America, including 7-Eleven, Speedway SuperAmerica LLC, Circle K, Chevron Texaco Corp., Sunoco Inc. and Stripes. ZizZazz is also finalizing distribution agreements for Canada, Mexico, Philippines, South Africa, Australia, Japan, and India.

Due to its groundbreaking powder format, ZizZazz is easily shipped, and has been embraced by online retailers including; Bodybuilding.com, the most-visited bodybuilding and fitness website in the world, Target.com and Amazon.com. Out of thousands of brands sold, Zizzazz is the top energy product and overall the 12th best selling product on Bodybuilding.com

ZizZazz is dedicated to its consumer, and has instituted several public outreach events. The highlight of ZizZazz’s recent efforts includes a 29-city Tailgate Tour through North America. The Tour brought ZizZazz product to fans participating in dozens of college football tailgate parties, coming to a close at the USC vs. UCLA game in December 2008. ZizZazz also holds a presence at various trade shows and events, including the recent Arnold Classic in Ohio and the National College Bookstore Show in Anaheim.

ZizZazz Explosive Energy Mix, packaged in a convenient and portable single-serving stick, comes in four great tasting flavors. Outselling other energy drinks and shots, ZizZazz is quickly becoming the energy mix of choice due to the “take anywhere” convenience of the packaging for the customer. ZizZazz tastes amazing, gives all-day energy with less than 1g of sugar, 20 calories per stick, without the crash that consumers experience from most other energy drinks. ZizZazz is loaded with vitamins A, B1, B3, B5, B12, C, D and E, as well as ginseng, green tea extracts, and rhodiola rosea. ZizZazz is brokered nationally by Acosta, Inc., the leading retail broker in North America providing outsourced sales, merchandising, marketing and promotional services to manufacturers in the consumer packaged goods industry, and co-owned by recording artists Nelly and Jesse McCartney. ZizZazz, “Shake It Up!” For more information, please visit www.zizzazz.com.