Big Red Goes Retro

As part of Big Red, Inc.'s product innovations for 2010, the
company has launched Retro Big Red, sweetened with pure cane sugar, and reintroduced Big
Red Vanilla Float with updated packaging to the beverage isle this summer in select markets.
“Retro Big Red and Big Red Vanilla Float serve as reminders of the origins of the soft drink
history associated with our products,” said CMO Jack Pok. Big Red began in the 1930s when a
unique red drink was invented in a Waco, Texas, laboratory by Grover C. Thomsen and R.H.
Retro Big Red
Retro Big Red will give longtime Big Red consumers the authentic real sugar Big Red taste they
remember. For younger generations, Retro Big Red will allow them to experience Big Red in a
new way. The Retro Big Red packaging features the original Big Red block letter identity and
the descriptors “delicious” and “different” in homage of past marketing campaigns. The product
will be available first to consumers in West Texas as part of a test market. Retro Big Red comes
in 12 pack 12-ounce cans and 20-ounce bottles.
Big Red Vanilla Float
Big Red Vanilla Float, a line extension of America’s No. 1 red soda Big Red, gets a makeover
with a nostalgic soda fountain look. The new packaging features a soda jerk, reminiscent of the
days when drugstores featured soda fountains and ice cream sodas were on the menu. Big Red
Vanilla Float with its new design will be available in select markets in New Mexico, North
Carolina, Oklahoma and Texas and in 12 pack 12-ounce cans and 20-ounce bottles.
About Big Red, Inc.
Based in Austin, Texas, Big Red, Inc. is one of the top 10 beverage companies in North
America with a history dating back to 1937. Along with Big Red, recognized as the No. 1 selling
red soda, Big Red, Inc. also markets beverage brands Diet Big Red, Big Blue, Big Red Vanilla
Float, Big Peach, Big Pineapple, Big Punch, Big Honey Lemonade, NuGrape, and Nesbitt’s. Big
Red, Inc.’s products are distributed throughout the United States by a dedicated network of
bottlers. Visit us at