Dr Pepper Extends College Football Presence with Partnerships of the Pac-12 and Big Ten in Addition to the ACC, SEC and AT&T Cotton Bowl Classic
PLANO, Texas (BUSINESS WIRE) — Dr Pepper will give away more than $1 million in tuition money as part of the Dr Pepper Million Dollar Tuition Giveaway. Dr Pepper fans can submit videos online at DrPepper.com to explain why they deserve tuition money for a chance to compete to win various prize levels, including one of five $100,000 grand prize scholarships.
Dr Pepper also celebrates past tuition winners throughout the college football season by featuring their faces and stories on limited-edition cans of Dr Pepper, Diet Dr Pepper, Dr Pepper Cherry and Diet Dr Pepper Cherry as well as online at DrPepper.com and in a national television commercial. No matter which team you root for this football season, tuition from Dr Pepper will settle any rivalry.
“The Dr Pepper Million Dollar Tuition Giveaway is back and bigger than ever,” said Dave Fleming, director of marketing for Dr Pepper. “We’ve helped change the lives of past winners – whose stories are featured on limited-edition Dr Pepper cans – and are excited to expand this year’s program, giving even more students the chance to win.”
Ten lucky Dr Pepper fans will compete during halftime of four conference championship games – the Dr Pepper ACC Championship, the Big Ten Championship, the Pac-12 Championship and SEC Championship – as well as the AT&T Cotton Bowl Classic. Selected contest finalists will throw footballs from the five-yard line into a two-foot hole in an oversized Dr Pepper can replica. The Dr Pepper fan at each game that successfully completes the most throws in 30 seconds will win a $100,000 scholarship, with the runner-up taking home a $23,000 scholarship prize. In addition to the halftime throws, more than 60 videos will be selected to receive instant $2,500 scholarships.
Last year, three deserving students won the Dr Pepper Million Dollar Tuition Giveaway grand prize and were able to continue their academic and personal pursuits. George Hayward, who won the grand prize at the Big 12 Championship in 2010, is an aspiring architect who is now able to graduate free of debt. Casey Vidovich, winner at the ACC Championship, is a dental student who is now able to teach underprivileged kids about dental hygiene. Nikki Boon, winner at the SEC Championship, is a music student and now able to attend the school of her choice.
“Dr Pepper has made my dreams come true,” said Nikki Boon, a music student who won the grand prize at the SEC Championship in 2010. “Just one year ago, I was a hostess at a restaurant in my hometown. After winning, I was able to transfer to a school in Nashville and follow my dreams of singing country music. Since then, I’ve signed a record deal and just released my first single on iTunes.”
Entry videos will be judged based on the inclusion of Dr Pepper, a college football and tuition theme, the impact of free tuition on the student’s life, and overall presentation quality. Students who are interested in participating in the giveaway should be aged 18 to 24 and should upload their videos for a chance to compete for $100,000 during a select conference championship game or the Cotton Bowl Classic. Students ages 18 and older can also upload their videos for a chance to win $2,500 in tuition by Dec. 31.
In addition to the video submissions, Dr Pepper will also be giving away tuition money through a number of other retail promotions as part of the Dr Pepper Million Dollar Tuition Giveaway. Full promotion rules, including detailed video submission instructions, are available at DrPepper.com/promotions.
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.