Reed’s, Inc. Announces Distribution Agreement With Crescent Crown Distributing, LLC

Company Continues to Enhance Position in the South Region and Is Now Available in New Orleans, Baton Rouge, Lafayette & Thibodaux Louisiana

LOS ANGELES, CA–(Marketwire – Aug 30, 2011) – Reed’s, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of top-selling sodas in natural food stores nationwide, announced today that it has formed a distribution agreement with Crescent Crown Distributing (CCD) of Louisiana. Crescent Crown, a TOP FIVE beer distributor in the US, begins full-service direct store delivery distribution of Reed’s and Virgil’s brands throughout southern Louisiana, bringing our brands to life in some of the most dynamic cities in the country.

Neal Cohane, Senior Vice President of Sales and Marketing, stated, “We are extremely excited about this new partnership. Crescent Crown has a tremendous reputation of performing as a nationally recognized leader in the beverage industry. They have established standards by which others have been measured and strive to be the best distributor in the market. In fact, in our latest kick-off, Crescent Crown made it their goal and were successful, at gaining 100% distribution in all 52 Winn-Dixie locations within their territory. Thanks to Crescent Crown Division Vice-Presidents Chris Bourg, Nick Hazard, Billy Long and Don Dorand. Their leadership during our latest kick-off was invaluable, making this one of the best introductions of our brands to a marketplace to date. We are looking forward to driving some serious volume with our new partners.” Cohane continued, “Thanks to Eddie Pearson, our South Region VP. Eddie’s perseverance and steadfastness led to Reed’s landing one of the best distributors in the industry today. Eddie’s persistence will help lead the Reed’s and Virgil’s brands to continued growth and exposure in the all important southern demographic.”

About Reed’s, Inc.

Reed’s, Inc. makes several brands of top selling natural sodas and beverages. Their products are sold in over 10,500 stores throughout the natural foods industry and supermarkets nationwide. Reed’s six award-winning, non-alcoholic Ginger Brews are unique in the beverage industry as they are made using fresh ginger, spices and fruits with a brewing process that predates commercial soft drinks. The Company also produces a Natural Energy Elixir and ‘Reed’s Rx,’ a Natural Ginger Nausea Relief product for the drug store and grocery retail channels. Reed’s, Inc. owns China Cola and the Virgil’s line of sodas that includes the award-winning Virgil’s Root Beer as well as Virgil’s Cream Soda, Black Cherry Cream Soda, Orange Cream Soda and Real Cola. The Company has also introduced its new ‘Virgil’s Zero’ line of Stevia-sweetened diet sodas in all these popular flavors. In 2009, Reed’s acquired the Sonoma Sparkler brand and started producing Private Label natural beverages for select national chains. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold internationally in Canada and Mexico, along with a small presence in Europe, the Middle East, Africa, Japan and Singapore. For more information about Reed’s, please visit the company’s website at: or call 800-99-REEDS.

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Reed’s Facebook Fan Page at: Virgils-Natural-Sodas/57143529039?ref=nf

About Crescent Crown Distributing

Crescent Crown Distributing is a full-service, direct store delivery distributor of premium alcoholic and non-alcohol beverages throughout the states of Louisiana and Arizona. Crescent Crown delivers over 26 million cases annually throughout their distribution territory, making them one of the TOP 5 largest beer distributors in the country. Crescent Crown Distributing, LLC’s mission is to always perform as a nationally recognized leader, establishing the standards by which others are measured. Crescent Crown holds themselves accountable to these standards with the utmost integrity, pride, professionalism and enthusiasm and strive as a team and individual to be the best distributor in the market. For more information, please visit: