Innovation in Convenient Coffee Drink Based on 100% Colombian Grown Coffee Beans
MIAMI, Fla. – March 8, 2012 – Alpina Foods has announced the latest addition to its innovative line of dairy products: Juan Valdez Café Latte by Alpina. The product creation stems from continued market demand for convenient coffee beverages for on-the-go lifestyles.
An all-natural blend of hand-picked Colombian Arabica coffee beans and fresh-from-the-farm skim milk, Juan Valdez Café Latte by Alpina is the penultimate combination of the best Colombia and America has to offer. This indulgent treat is low-fat, has no artificial flavors or sweeteners, is a great source of protein and calcium, and has less carbohydrates, calories and sodium than its competitors.
For over 50 years the Juan Valdez name has been synonymous with high-quality Colombian coffee. The brand has represented the National Federation of Coffee Growers of Colombia since 1959, and distinguishes 100% Colombian grown and harvested coffee from those produced in other countries.
“We’re proud to represent our Colombian roots by bringing consumers the highest quality brewed coffee, picked from the finest beans in the world,” explains Alpina Foods’ General Manager Carlos Ramirez. “Juan Valdez by Alpina continues the innovation in dairy we strive for, creating a delicious and convenient coffee option for consumers.”
Juan Valdez Café Latte by Alpina was introduced in Colombia in June 2011, and will be available at U.S. retailers this spring.
About Alpina Foods
Alpina Foods is the U.S. arm of Alpina, which was established in 1945 by two Swiss entrepreneurs and visionaries who brought their families’ traditions and cultural expertise to South America. The company markets a wide range of artisan dairy products to the American Hispanic market, as well as mainstream brands Alpina Restart yogurt, Alpina Revive Greek yogurt, and Alpina Renew oat smoothies. Alpina Foods is currently building its first U.S. manufacturing plant in Batavia, N.Y.
Alpina is proud to be a consumer-centric and environmentally friendly company that embraces the philosophy of collective prosperity, encouraging success within the company, in its neighboring communities, and in the world. For more information about Alpina Foods, visit www.alpina.com or on Facebook: www.facebook.com/alpinausa, or email firstname.lastname@example.org.