Cheerwine Invites Fans to Vote and Help Fill “Legendary” Position
SALISBURY, N.C. (January 23, 2012)—Cheerwine, the legendary soft drink of the South, is looking for an effervescent young candidate to fill the shoes of Miss Cheerwine for 2012. One fortunate individual, to be selected by fans, will have the opportunity to serve as an ambassador for Cheerwine, traveling across the South to concerts and events, spreading the cheer.
“Due to the popularity of Miss Cheerwine in 2011 we are making the selection and voting criteria more interesting. Our twist for 2012 is to include Cheerwine fans in the selection process, enabling our supporters to help us determine who will be the next Miss Cheerwine!” says Tom Barbitta, Senior Vice President of Marketing and Sales for Cheerwine. “We have grown significantly because of our loyal fans, and we view this as an opportunity to reward them for their continued support of the nearly 95-year-old soft drink. We’re thrilled to be able to give them a say as to who will represent the company they helped build.”
This year, as part of Cheerwine’s expansion into Florida, residents of the Sunshine State are eligible to participate for the first time. In addition, residents of North Carolina, South Carolina, Tennessee, Maryland, Virginia and Georgia can apply for the once-in-a-lifetime opportunity to serve as the face of the iconic soft drink. Candidates must be 21-25 years old and represent the values of fun, community and Southern culture found in every can of Cheerwine. The winner will receive a stipend for their travels across the South, in addition to an unforgettable year.
“Being Miss Cheerwine was the experience of a lifetime,” says Spencer Cummings, the outgoing Miss Cheerwine. “I couldn’t have asked for a better opportunity; I got to travel, go to concerts and I met some really incredible people. It gave me a chance to see the amazing connection Cheerwine has with its fans, and I was immensely proud to be a part of that.”
The iconic company, whose Southern roots go back nearly a century, is looking for a young woman who not only exemplifies the company’s focus on community, but who will also be instrumental in helping Cheerwine reach its goal of becoming available in all 50 states by their 100th anniversary in 2017. Entrants are asked to submit a photo and an essay on why they would be a legendary Miss Cheerwine through Cheerwine’s Facebook page. Three finalists will be selected based on their representation of the essence of Cheerwine and their ability to serve as an ambassador to fans. The final decision will be based on public voting and the judge’s criteria.
The contest opens January 17th, with fan voting beginning April 2nd; the announcement of the new Miss Cheerwine will be made on or about April 28th, 2012.
For more information on Miss Cheerwine, to vote, apply or view program guidelines and requirements, visit Cheerwine’s Facebook page at Facebook.com/Cheerwine.
Launched in 1917 by L.D. Peeler, Cheerwine is a soft drink with a flavor that always surprises. It is an iconic brand from North Carolina. Owned and distributed by the Carolina Beverage Corporation and Cheerwine Bottling Company in Salisbury, N.C., the 94-year-old company is still privately owned and managed by the same founding family; four generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets and convenience stores in select states nationwide and on the website at www.cheerwine.com.