Icebox Water in a Box Launches Campaign to Grow Awareness of its Sustainably Packaged Spring Water

Christie Communications Named Agency of Record for Icebox Water in a Box

Cold Spring Harbor, NY (August 12, 2013) Today, Icebox Water in a Box™ ( ) announces that they are engaging Christie Communications to expand awareness of their responsibly packaged, environmentally sensitive, pure spring water and drive consumer demand in the United States through a national public relations, marketing, social media, and consumer education campaign. The campaign will help consumers understand how the simple switch from plastic bottled water to Icebox Water in a Box can drastically decrease their carbon footprint while delivering a healthier, tastier, and more pure drinking experience.

The campaign is timely; according to the Freedonia Group world demand for green packaging is projected to rise 5.7 percent per year to $212 billion in 2015[1]. “Consumers are beginning to realize the harm that plastic bottles are causing their bodies and our planet, and we want them to know that there is a better option that fits their lifestyle. Icebox Water in a Box is better tasting, free from the negative health effects of plastic, and much friendlier to the earth,” said Andrew Reynolds, President of Icebox Water in a Box.

With Christie Communications’ record of success when it comes to the promotion of sustainable health and lifestyle products, the agency is well suited to work with Icebox Water in a Box to expand awareness and drive consumer demand for their unique product across the United States. “We are excited to represent Icebox Water; their innovative box packaging will make Americans rethink how their beverage choices effect the environment and their personal health”, said Gillian Christie, Founder and CEO of Christie Communications.

Made primarily of FSC certified paper, the Icebox Water in a Box cartons have a 76% smaller carbon footprint than PET bottles. More than the packaging is noteworthy though: while many bottled waters are merely municipally sourced water that has been filtered, Icebox delivers consumers one of the cleanest, purest spring waters in the world. The source is the Rustad Spring situated on a beautiful mountain side overlooking the Glomma River in Elverum, Norway. The geology creates a unique water profile resulting in a smooth, clean, soft taste.

About Icebox Water in a Box™

Founded in 2007, Icebox Water in a Box aims to produce conveniently packaged water that is good for people and good for the planet. The unique carton packaging is made from 74% cardboard and pressed paper sourced from Forest Stewardship Council (FSC) certified suppliers and is 100% recyclable. Icebox Water is free of bisphenol A (BPA), a chemical commonly found in plastic bottles that growing scientific evidence is linking to a host of health problems. Icebox Water in a Box boxes its water at the source from a natural spring in Norway to ensure it maintains the highest standards of purity and taste. Icebox Water in a Box can be found at over 1100 retailers throughout North America.

About Christie Communications

Christie Communications is a full-service brand development, public relations, marketing, advertising agency dedicated to helping ethical businesses, entrepreneurs, and socially conscious organizations broaden their impact through effective communication services. Christie Communications has over 20 years of experience working with gourmet foods, health, and wellness brands. Noted for bringing awareness of Rooibos teas to the United States and launching Steaz all-natural beverages, Christie Communications’ campaigns get results.

For further information about Icebox Water in a box or for media related inquiries, please contact Jane Davis of Christie Communications at (805) 969-3744 or via email at