Austin, TX (PRWEB) December 01, 2014– Big Red, America’s original and bestselling red soda, announces that San Antonio Spurs Pro Basketball Player Matt Bonner has signed on as their new brand ambassador. Images of Bonner aka “The Red Mamba” will be found on Big Red soda displays at hundreds of stores across Central and South Texas starting in December. Coming next spring, fans can enter a text-to-win sweepstakes to win Bonner’s autographed Spurs jersey.
“As a Texas-based company, we’re excited to welcome local legend Matt Bonner to the Big Red team,” says Big Red’s SVP of Marketing Thomas Oh. “Big Red is San Antonio’s #1 flavored soft drink and Matt is the only redhead in the NBA. So it makes perfect sense for San Antonio’s two favorite reds to partner together to get fans pumped for another championship season.”
As a ten year NBA veteran and a two-time NBA Champion, Matt Bonner, nick-named “Red Mamba,” is a down-to-earth fan favorite.
“I’m really excited to team up with such a unique, iconic Texas brand in Big Red soda,” says San Antonio Spur Matt Bonner. “This partnership will create some cool opportunities to engage with fans of this delicious soft drink as we try for back-to-back championships with the Spurs.”
When he’s not playing basketball, Bonner is quirky, trustworthy and relatable. With his brother Luke, he co-founded the Rock On Foundation in 2013, which serves to increase community artistic and athletic opportunities. He also appeals to his fans by making short videos titled “Wrapping with the Red Mamba,” in which he eats sandwiches with popular rappers. As an all-around fun, creative basketball player, Bonner makes a “Deliciously Different” addition to the Big Red Soda team.
ABOUT BIG RED
Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red Inc.’s beverages. For more information, please visit http://www.bigred.com.