WAT-AAH! Installs Mural in SoHo

NEW YORK — WAT-AAH!, bottled water for kids and teens, follows the successful launch of its Taking Back the Streets campaign with the installation of a 2,500 sq. ft. mural featuring work by world renowned artist, Kenny Scharf, as part of its #WATAAHWALL series. The wall is located in the heart of SoHo at Prince and Lafayette street. Staying true to WAT-AAH!’s mission to make drinking water cool to kids and teens, WAT-AAH!’s Taking Back the Streets is a collaboration between the brand and today’s preeminent artists that, for the first time, joins street art and the children’s health movement in honor of the Partnership for a Healthier America’s (PHA) Drink Up initiative, which encourages everyone to drink more water more often.

WAT-AAH!’s Taking Back the Streets was launched on February 20th at NYC’s New Museum, drawing a special visit from PHA’s honorary chair First Lady Michelle Obama. The exhibit featured original pieces of artwork inspired by Drink Up’s water drop logo and specially designed WAT-AAH! bottles from artists such as Shepard Fairey, Kenny Scharf, Swoon, Maya Hayuk, Trey Speegle, Metro Zu, Lichiban, Tony Concep and more.

The #WATAAHWALL series is a continuation of WAT-AAH!’s Taking Back the Streets initiative which brings the campaign artwork to the streets. Furthering WAT-AAH!’s commitment to Drink Up, these walls seek to create more exposure and awareness for Drink Up using visual arts in an innovative way to remind kids and teens that choosing to drink water is one of the best and easiest decisions we can make each and every day.

“Everyday kids are bombarded on the streets with millions of advertisements. The goal of WAT-AAH!’s Taking Back the Streets is to use these urban landscapes that kids get so much of their information from as a tool to get kids excited about drinking water by delivering a simple message that water is not just good for you but that water is also awesome, uplifting, and yes, super cool!” Said Rose Cameron CEO/Founder of WAT-AAH!

The Taking Back the Streets #WATAAHWALL series will continue to bring awareness to the Drink Up initiative by installing a new mural after each stop in WAT-AAH!’s Taking Back the Streets nationwide tour. The next stop for WAT-AAH!’s Taking Back the Streets exhibit will be Washington D.C. on April 23, 2014 with new participating artists to be announced. The campaign will continue to make stops in locations such as: Chicago, Philadelphia, Los Angeles, Texas, New Orleans and Miami.

To celebrate the completion of the Kenny Scharf Drink Up #WATAAHWALL, WAT-AAH! will be making a surprise announcement via social media. To find out more, follow @wataah on Twitter and join the conversation under the dedicated hashtags #TBTSH2O #WATAAHWALL.


WAT-AAH!, a brand of water targeted to kids and teens, is the originator and creative director of the Taking Back the Streets initiative. Since 2008, WAT-AAH!’s mission has been to make water undeniably cool and desirable among kids and teens. With its iconic logo design, a boy screaming “Drink WAT-AAH!,” the brand has successfully competed against sodas and sugary drinks for kids’ attention and is leading them to embrace a healthy and active lifestyle.  WAT-AAH! has been successful in the marketplace and has been identified as “one of the fastest growing brands” in the beverage industry, ranking among the top 10 in its category and many kids have dubbed it as “the coolest water ever.” WAT-AAH! continues to reach millions of kids and teens through schools and many other forms of distribution. To learn more, visit wat-aah.com.


The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation’s youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama’s Let’s Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation’s most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased, third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.