Cold Spring Harbor, NY (June, 2015)– Consumers today seek more ways to be involved in societal issues through mission-based purchasing decisions. In fact, studies show that 89% of U.S. consumers modify their purchases to support brands associated with a cause, given comparable price and quality. Meeting this consumer trend and demand for products that promote social and environmental responsibility is Icebox Water (www.icebox-water.com), a brand of premium, Canadian spring water packaged in an environmentally friendly carton composted of 76% paper. Icebox Water announces its support of and partnership withCharity:Water (www.charitywater.org), bringing clean and safe drinking water to people in 24 developing nations worldwide.
Charity:Water provides clean and safe drinking water to people in need through 16,000 water projects in 24 countries across the globe,. Each project has a plan in place so that local stakeholders can ensure that water flows long after installation. The organization invests in forming strong water committees, partnering with local government, and training mechanics to perform repairs. The non-profit organization sends 100% of public donations to the field to fund water and sanitation projects, and has consistently received the highest grades available in accountability and transparency over the last decade.
Icebox Water’s support for Charity:Water is made possible through its partnership with 1% For The Planet (1%FTP), an organization comprised of more than 1,200 key influencing companies all over the world, including Kleen Kanteen and Patagonia, which donate 1% of all sales directly to more than 3,000 non-profit organizations. As a dedicated member, Icebox Water supports 1%FTP’s goal of educating, enabling and activating the public to amplify consumer’s awareness of their responsibility to protect our planet. In this way, Icebox Water involves its consumers in global improvement efforts without altering their lifestyles.
In addition, Icebox Water’s commitment to environmental health is demonstrated further with its unique packaging. The brand’s pure, responsibly sourced Canadian spring water is boxed in a pressed paper carton that is 100% recyclable and free of BPA (bisphenol A). With an understanding of the destructive effects of water scarcity and an appreciation of responsibly sourced clean water, Icebox Water provides pure Canadian spring water with naturally occurring vitamins and minerals. With the aim to reduce global waste, environmental impact, and plastic pollution, Icebox provides a healthy alternative for both the body and the earth while offering consumers conveniently packaged water for on-the-go hydration.
I’ve seen first-hand what water scarcity looks like in developing countries such as Nepal, Bolivia and Tanzania. Through volunteer projects in these countries, I have come to appreciate water’s importance in every facet of life,” says Andrew Reynolds, President of Icebox Water. “We are proud to support Charity: Water and 1%FTP in an aligned effort to supply clean, healthy hydration both at home and abroad.”
Icebox Water continues to “Refresh Naturally” in more ways than one. Through its support of Charity:Water and commitment to 1% For The Planet, Icebox Water’s demonstrates dedication to the health of people and the health of the planet.
About Icebox Water™:
Icebox Water™ produces conveniently packaged water that is good for people and good for the planet. The unique carton packaging is made from 74% cardboard and pressed paper, and is 100% recyclable. Icebox Water™ is free of bisphenol A (BPA), a chemical commonly found in plastics, and boxes its water at the source of Canadian springs to ensure that it maintains the highest standards of purity and taste. As a member of the non-profit 1% For The Planet and through its GreenUp Hollywood campaign, Icebox Water demonstrates its commitment to social responsibility and sustainability. Icebox Water™ can be found throughout North America at major markets such as Whole Foods, Mother’s Market, and Albertson’s.
For more information about Icebox Water™, please visit www.iceboxwater.com. Find Icebox Water on Facebook and follow on Twitter and Instagram @IceboxWater for general updates and promotional opportunities. For media opportunities or brand ambassador inquiries, please contact Lauren Haines of Christie Communications at (805) 969-3744 or firstname.lastname@example.org.