Whipped Fusion is redefining how the world experiences celebration. Founded in 2018 under the brand name Whipped Alcohol, it pioneered a new category in the alcohol space with its original wine-based, alcohol-infused whipped cream—a patent-pending recipe that merges culinary creativity with beverage innovation. But the product is only part of the story; Whipped Fusion is a movement encouraging consumers to Elevate How You Celebrate while turning everyday moments into unforgettable memories.
Where It All Began:
Whipped Fusion originated from a simple yet revolutionary idea: what if a nostalgic, universally loved product like whipped cream could be reimagined just for adults? The result was SO Vanilla, the flagship flavor that honors the classic whipped cream everyone knows, but enhanced with smooth wine-based alcohol for a fun, new twist. Since its inception in 2018, every decision has been intentional, including the choice of a wine-based formulation. This strategic move not only makes Whipped Fusion softer on the palate but also allows it to be sold in a broader range of retailers than traditional spirits brands, making it more widely accessible to consumers across the country.
Rapid Growth:
In 2023, Gabe Doher of Whipped Fusion acquired all assets, including all IP, and the brand underwent a complete evolution supported by new ownership and strategic partnerships. The refreshed identity, packaging, and positioning strengthened the brand's presence in the market and set the stage for nationwide expansion.
Starting with an unforgettable takeover at The Bar & Restaurant Expo in Las Vegas, Whipped Fusion dominated the city with branded cab toppers, billboards, event sponsorships, and welcome parties, capturing the attention of industry leaders from across the country.
Since then, Whipped Fusion has:
- Expanded into Texas, Oklahoma, North Carolina, Delaware, Georgia, Kansas, Utah, California, Florida, Louisiana, Colorado, and Nevada through strategic distribution agreements
- Opened Direct-to-Consumer shipping, making the product available in select states for online ordering
- Continued to build relationships with retailers, hospitality groups, and beverage partners nationwide at trade shows and expos, showcasing the brand
Award-Winning Momentum:
Since the relaunch, Whipped Fusion quickly gained organic industry acclaim, securing:
- Best New Product 2024, Progressive Grocer's Editors' Choice Awards
- Best New Product of Summer 2025, Food & Beverage Magazine Choice Awards
These accolades reflect the company's commitment to consistent innovation and category disruption.
New Flavors:
Building on the success of SO Vanilla, Whipped Fusion is excited to announce two new additions that will soon sit on shelves nationwide:
- Limoncello - Bright, citrus-forward, and perfect for summer gatherings
- Espresso Martini - A bold, indulgent flavor designed for evening celebrations and after-dinner moments
Whipped Fusion's approach to flavor is what truly sets it apart. Rather than focusing on single-note profiles, these two new additions to the lineup were developed to mimic an entire recipe experience: complex, layered, and satisfying.
Both new flavors continue the brand's mission of championing creativity, accessibility, and fun while offering a new way to enjoy cocktails, desserts, brunch, or celebrations of any size.
Whipped Fusion's mission is simple: Elevate How You Celebrate. Whether it's a birthday, a tailgate, a Tuesday night dessert, or a milestone moment, Whipped Fusion encourages consumers to create memories, big or small.
Stay Tuned:
Whipped Fusion isn't slowing down. In fact, they are just getting started!
"We don't plan to slow down anytime soon. 2025 has been an amazing year for our brand, and we plan to launch an additional two new flavors at the beginning of 2026 and are expanding into new markets," said Co-Founder and CEO, Gabe Doher.
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