Todd Berardi
Founder/CEO
Hiball
I think it’s great, although we don’t feel Stumptown is a direct competitor to Hiball [RTD cold brew coffee], they have a great brand and it’s great for this category.
We are very bullish on the category. Our VPO (velocity per outlet) is incredibly high out of the gate since launch, and we don’t see this slowing down anytime soon. There is plenty of room in the category for quality coffee products and we feel strongly that consumers are responding to great taste. Hiball uses superior organic fair trade cold brew in [our] RTD cold brew line. The future looks really bright for us and the category as a whole, and I expect future consolidation.