NEW YORK, Feb. 13, 2015 /PRNewswire/ — Steaz, the nation’s best-selling organic and fair trade green tea-based beverage company in the U.S., today announced that Sparkpr’s NY Office has won PR agency of record and Moosylvania has won social AOR. The new alliance will focus on growing Steaz’ awareness from a highly successful natural channel brand into a multi-channel placed, widely enjoyed brand. The coordinated PR and social programs will highlight Steaz products first and foremost along with the company’s commitment to Fair Trade, as well as its new brand ambassador, Super Bowl Champion New England Patriot Darrelle Revis.
“Allying with these two national agencies gives Steaz an unparalleled opportunity to raise Steaz’ national profile among a broad audience interested in great taste and good health,” said Linda Barron, CEO, Steaz. “Most importantly, both agencies are passionate about our business and the success of Steaz.”
Sparkpr is one of the largest independent public relations agencies in the world, with offices in New York andSan Francisco, known for developing and executing award-winning communications campaigns for consumer companies, from startups to the world’s leading Fortune 500 companies. Moosylvania, an independent digital advertising agency based in St. Louis, is founded on the belief that people don’t consume marketing, they participate in it.
“We’re honored to be chosen as Steaz’ PR partner,” said Ruth Sarfaty, managing director and head of Sparkpr New York. “With a lifestyle brand like Steaz, we are focused on delicious taste, of course, and the products’ other attributes as well as companion themes including fair trade, fitness and healthy eating.”
“We’re excited about the Steaz brand and the opportunity to connect through honesty and the true passion that created Steaz,” said Norty Cohen, Founder and CEO of Moosylvania. “Real brands do real things – and Steaz is leading the way with innovation and quality. Our job is to motivate brand loyalists to tell that story.”
Steaz is a brand of flavorful, great tasting, all natural, organic and fair trade green tea based beverages in two healthy and delicious product lines – iced green teas and energy drinks. Since 2002, Steaz has continued to provide fans with better, high quality beverages while maintaining a strong socially responsible relationship with their ingredient partners around the world. Steaz’ pride is anchored in their Organic and Fair Trade certifications supporting sustainable farming around the world. For more information visit www.steaz.com.
Sparkpr is one of the largest independent public relations agencies in the world. The agency is headquartered in San Francisco with offices in New York. Since its inception, Sparkpr has represented clients ranging from stealth start-ups to Fortune 500 public companies. The agency has also won numerous awards including one of the fastest growing privately held companies for three years in a row by Inc. Magazine. For more information, visit www.Sparkpr.com.
Digitally Led. 360 Bred. Moosylvania is a 100-person, independent agency that employs a digitally led approach to consumer participation that is informed and shaped by creative strategy and collaborative, cross-discipline thinking.
This allows them to emphasize the disciplines that are most relevant in today’s consumer’s life –branding, digital and experiential – while having the 360-experience necessary to connect them across channels.
Moosylvania is the agency of record for a number of national brands with a client roster that includes PayPal, Enterprise, Bacardi USA, Nature’s Variety, Balance Bar and General Cigar brands.