CORE Hydration Announces Partnership with Tone It Up

LOS ANGELES (July 7, 2015) – Premium bottled water brand CORE® Hydration is offering exclusive tickets to the sold out Tone It Up fitness retreat on Sept. 22-25 in Dana Point, Calif. Through July 31, fans are invited to nominate a special girlfriend that helps them achieve their goals, for an opportunity to win two tickets to the retreat. In addition, select retailers will feature text-to-win CORE displays for additional tickets.

Led by founders and personal trainers Karena Dawn and Katrina Scott, Tone It Up is a fitness community that inspires millions of women to be their best selves through workout videos, fitness challenges, meal plans and the duo’s infectious positivity. As flag bearers of healthy living, Karena and Katrina are strong proponents of staying hydrated and perfectly balanced, thus ideal ambassadors for the CORE Hydration brand.

“Staying hydrated is a very important component to a healthy lifestyle. Both Katrina and I look to CORE as a great, quality source of hydration,” said Karena Dawn. “We’re happy to work with CORE to honor inspirational women, and to have these ladies join us for our upcoming Retreat,” said Katrina Scott. “Celebrating the women around us who support and lift us up is something we like to do daily within our Tone It Up Community!”

Tone It Up’s coveted bi-annual retreats sell out quickly and bring hundreds of women from across the country for a multi-day getaway to recharge and get fit on the beach. The duo’s water of choice, CORE Hydration, is ultra purified and balanced with electrolytes and minerals for the perfect pH of 7.4 to work in harmony with your body. CORE undergoes a seven-stage proprietary filtration process that includes ultraviolet light, carbon filtration, reverse osmosis and ozonation, resulting in a crisp, clean taste. Boasting a proprietary contoured wide mouth bottle, CORE is ideal for workouts and toting on-the-go.

Fans can enter to win tickets for two with airfare and all accommodations included, by nominating their best girlfriend at or via text-to-win displays at select retailers where CORE is sold.

For more information or to find a retailer near you, visit, and follow CORE on social media at @core (Instagram), @COREdrinks (Twitter) and /CORENaturalWater (Facebook).

About CORE Nutrition, LLC.

A health and wellness company founded in 2015 on innovative design and science, CORE® Nutrition is the maker of CORE® Hydration premium bottled water and CORE® Organic fruit infused beverages. CORE Nutrition was founded by beverage industry veteran Lance Collins, best known for creating billion dollar brands such as FUZE® and NOS Energy®. CORE Hydration is a new premium bottled water that is perfectly balanced to work in harmony with your body’s natural pH. Through a unique process, CORE Hydration is ultra-purified and balanced with electrolytes and minerals to achieve your body’s “Perfect pH” of 7.4. Available in 30-ounce and 20-ounce wide mouth closure PET and a 24 ounce sports-cap PET, CORE’s revolutionary contoured bottle is 100% recyclable and BPA free. Rolling out in 2016, CORE Organic fruit infused beverages are delivering what consumers have been thirsting for but unable to find, an organic, low calorie and great tasting beverage. In addition to being USDA Certified Organic with only 5 calories per serving, they are also low glycemic (with less than 1g of sugar per serving), gluten-free, non-GMO, Kosher, soy-free, and vegan. Each serving of CORE Organic contains the same amount of antioxidants as a 1⁄2 cup serving of blackberries or cherries. CORE’s Music Brand Ambassadors include Katy Perry, Adam Levine, Becky G, Diplo, Juicy J and Max Martin. CORE brands can be found at major retailers such as, Albertsons, Kroger, Safeway, Bristol Farms and 7-Eleven. For more information and to find a retailer near you, visit

About Tone It Up

Tone It Up is a women’s-specific, healthy lifestyle community created by Co-Founders Karena Dawn and Katrina Scott. It offers workout content, nutrition guidance and recipes, lifestyle tips, support and encouragement – and best of all, it has created a platform where women can connect, each sharing in the same journey towards better health and happiness. The community offers members a tremendous accountability and support system – and, a large and loyal network of like minded women to lean on and lift up throughout the process. This quirky, energetic “friend-to-friend” approach to fitness has made Tone It Up the one stop destination for women seeking a fun, unique approach to achieving their best self. For more information, visit Follow Tone It Up on Instagram: @toneitup