Actor Frank Zito to be Featured in Advertisements, Retail Pop-Up Experiences, and More
November 28, 2025 (Naperville, IL) – Go Brewing, one of the first major new brands in the rapidly growing non-alcoholic craft beer industry, will partner with actor and spokesman Frank Zito to promote its award-winning brews. The announcement follows celebrity-backed support for non-alcoholic beer from other well-known actors, including Tom Holland (Bero), Charlie Sheen (Wild AF), John Mulaney (Years), and, most recently, George Clooney for a yet-to-be-named beer business. Go Brewing made the surprise announcement with a social media post that quickly drew dozens of comments online.
"I think our sales department, in particular, was very excited to learn that we'd be able to join the roster of non-alcoholic beers with a celebrity spokesperson," said Joe Chura, CEO and co-founder of Go Brewing. "Actors are very influential in shaping culture, and Frank is really a great addition to our team and a complement to our brand. He's an actor and spokesman, but he also embodies our goal of showcasing moderation as a lifestyle choice for beer drinkers who want a 'better tomorrow.'"
Frank Zito is a native Chicagoland thespian who has starred in well-known productions such as Grease, wherein he received acclaim for his performance as the lead role of Danny Zuko. Mr. Zito has also been a longtime commercial spokesman within the $210 billion beauty industry for hair products and salons. Like many of his fellow celebrities, excluding Mr. Clooney, this is his first foray into the beverage industry.
"I used to drink a lot of beer—maybe too much," said Zito. "So now, to be part of this movement towards more moderate drinking is really meaningful. I just hope I can inspire my fans to make healthier choices while knowing they can still fully enjoy themselves when out with friends or at a holiday party."
Though the company declined to release full details about the partnership, Mr. Zito is expected to make celebrity appearances on behalf of Go Brewing at retail locations where he will "meet and greet" fans, as well as appear in promotional videos, the company's first-ever television commercials, and assorted social media posts and sweepstakes.
About Go Brewing
Go Brewing is a non-alcoholic craft beer company distributed across 8,000+ locations in 32 states. Go beers have won awards at prestigious competitions, including the World Beer Cup and the Best of Craft Beer Awards. Based on Nielsen data, the company is the fastest-growing beer business in the United States.
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