Presidential Candidates Get Carbonated
Avery’s Beverages, a specialty soda maker based in New Britain, Connecticut, has introduced ‘Trump Tonic’ and ‘Hillary Hooch’, two new carbonated soft drinks based on the 2016 presidential candidates. The Associated Press spoke with Avery’s general manager Rob Metz, who described the ‘Trump Tonic’ – which bears the slogan “Make America grape again” – as having “a bolder flavor than traditional grape soda and is a bit more acidic.” ‘Hillary Hooch’ on the other hand, is a mixed berry soda that’s “not sure exactly what it wants to be.”
During the 2008 and 2012 elections, Avery’s pitted a ‘Barack O’Berry’ flavor against ‘John McCream’ and Cream de Mitt. Both years Obama outsold the GOP candidate.
Coke Returns to Rutgers
The Coca-Cola Company will once again be the exclusive beverage provider for Rutgers University. The Courier News reports that the beverage giant recently secured the winning bid for the exclusive rights to sell its soft drinks, fruit juices, iced teas, sports drinks and energy drinks at the school, which had been with rival PepsiCo for the last 11 years. Rutgers’ executive director of dining services Joseph Charette told The Courier that the two soda giants were the only two companies involved in the process and that “could actually bid on a piece of business like the Rutgers model.”
‘Coca Cola Zero Sugar’ to Get £10 Million Marketing Push
The upcoming launch of Coca Cola Zero Sugar, the beverage formerly known as Coke Zero, will be supported with a £10 Million ($12.9 million) marketing push fronted by British popstar, Business Insider reports. The rebrand, announced back in April, came out of market research that showed 50 percent of UK consumers were unaware Coke Zero contained no sugar.
Coca-Cola Great Britain marketing director Bobby Brittain told BI that the new beverage, which “tastes more like Coke and looks more like Coke,” will be a complementary counterpart to the flagship brand.
“Strategically, Coke and Coke Zero Sugar are ham and egg. It’s absolutely dovetailing,” Brittain said. “I always use the analogy of tea: We have it with or without sugar. It’s Coke, with or without sugar.”
Brexit’s Effect on Beverage
The Food and Drink Federation (FDF), a leading UK food industry body, is calling for a hold on a new tax on sugar-sweetened beverages in the aftermath of Britain’s exit from the European Union. According to Munchies, FDF director general Ian Wright recently delivered a speech on the impact of Brexit on the food and beverage industries, saying the tax would “an unwelcome additional burden on hard-pressed industry at a moment of crisis.”
“We continue to oppose the sugar levy which is not evidence-based and will not be in the least bit effective,” Wright added.
Meanwhile, Jennifer Rosborough, a nutritionist at campaign group Action on Sugar, defended the tax, saying “if the sugar tax is scrapped along with other policies to tackle childhood obesity, both the Government and food and drink industry will be to blame for bankrupting the NHS.”