KonaRed Accelerates National Retail Footprint with Cold Brew Coffee

CARLSBAD, Calif. — KonaRed, maker of premium Hawaiian coffee products, has achieved significant retail channel gains throughout North America for its innovative line of ready-to-drink (RTD) cold brew coffee. Having launched its cold brews in 2016, KonaRed has since secured shelf space with more than 2,500 retailers across Drug, Club, Grocery and Convenience & Gas channels and climbed to the top of the RTD coffee segment, where category sales have grown 450 percent between 2015-2017 and totaled $38.1 million, according to Mintel.

“Ready-to-drink coffee is the fastest-growing segment in the coffee category. We saw an opportunity early on to set ourselves apart with delicious ready-to-drink coffee products with low calories, low sugar and premium packaging. Nailing those consumer preferences, coupled with the fact that only KonaRed coffee products possess nutrient-rich cascara and Kona coffee beans, sets us apart from the rest,” said Kyle Redfield, CEO of KonaRed. “Our unique approach has allowed us to secure multi-channel growth, including more than 1,500 new locations in the past 12 months alone, with key partners like Walgreens and Duane Reade, Sprouts, Costco, Safeway, Publix, ACME Markets and Giant Eagle stores. We are very pleased with our distribution gains and increasing velocities as the competition gets tougher in this space.”

One of the fastest growing brands in the RTD cold brew coffee segment, KonaRed sales have increased more than 150 percent year-over-year. Its award-winning cold brew line is the only one on the market to boast a shelf life of nine months, making it a practical, yet ultra-smooth and delicious, option for retailers and consumers alike.

Since the beginning of 2018, the brand has introduced two value-oriented formats for Club and Grocery channels, including 32-ounce Cold Brew Coffee Multi-Serve Bottles available in Original and Hawaiian Vanilla, as well as a Hawaiian Vanilla Cold Brew Coffee Multi-Serve Bag in a Box that’s the perfect fit for any fridge. The larger sizes join KonaRed’s line of 12-ounce RTD flavors, including Original, Hawaiian Vanilla, Espresso, Kauai Caramel and Maui Mocha. KonaRed Cold Brew Coffees can also be found throughout the U.S. at Smart & Final, Ralphs, King Soopers, Whole Foods Market, 7-Eleven, Albertsons, Aldi, Vons, Bristol Farms and more, as well as www.konared.com.

For product and sales inquiries, please contact ken@konared.com or (619) 807-2778. To learn more about KonaRed and its coffee products, including its coffee beans and coffee fruit (cascara) juice, please visit www.konared.com.

About KonaRed

Grown on the Big Island of Hawaii in the Kona coffee belt, 2,400 miles from the nearest continent, KonaRed’s ultra-premium coffee begins with the finest beans; a direct result of the pristine growing conditions. A combination of the highest-quality volcanic soil, sun kissed mornings, pure rain water and afternoon shade creates the most exotically rich and robust coffee possible. On this remote island oasis, the brand’s farmers take pride in growing and harvesting what is widely regarded as some of the best coffee on Earth. Offering a variety of deliciously smooth ready-to-drink cold brewcoffees, coffee beans and coffee fruit juice and syrup, all KonaRed products are made with all-natural and GMO-free ingredients, with several products containing gluten-free and vegan ingredients. For more information, please visit www.konared.com, like us on Facebook, and follow us on Instagram and Twitter.