AUSTIN, Texas — Waterloo Sparkling Water has expanded distribution to include Walmart Stores in 22 states beginning this month. Walmart authorized four SKUs, which began shipping to West Coast stores in May. Following a successful launch in the Fall of 2017, Waterloo continues to see unprecedented sales velocity accelerating at a pace which has led retail partners to increase on-hand supply, and in some cases to quickly authorize a wider assortment of flavors. Walmart will carry 8-packs in Lime, Black Cherry, Watermelon & Grapefruit.
“This is yet another exciting milestone for Waterloo! Walmart’s leadership has placed faith and confidence in our brand and we look forward to reciprocating by driving growth in the sparkling water aisle,” said CEO Jason Shiver.
CAVU Ventures recently led a pre-Series B convertible debt round with the full support of its team of General Partners including Clayton Christopher, Rohan Oza & Brett Thomas as well as several other strategic investors.
We are pleased that Walmart believed very early in Waterloo and recognized the brand will be instrumental in their growing category. Walmart has been outstanding to work with and we look forward to doing our part to grow their sparkling water category,” said VP of Sales Bob York.
In April, Waterloo began shipping its products with a line-up of healthier properties that will resonate with consumers looking for both transparency and quality.
Most notable attributes include:
- Non-GMO Project Verified natural flavors
- BPA-Free cans
- Vapor-Distilled Water (Reverse Osmosis)
- Certified Gluten Free & Vegan
- No Citric Acid
- No Fluoride
- Kosher Certified
“Now more than ever consumers want to know what’s in the products they consume. We strive to honor that and provide certifications to back up our commitment to quality. It may cost us more to do what we do, but there is no better way to do business as we see it. And we think consumers will respond in a big way,” said Co-Founder and CMO Brandon Cason.
About Waterloo
Austin-based Waterloo Sparkling Water is a BOLD take on the growing sparkling water genre, making its mark by focusing on true-to-fruit flavor & aroma and delivering a much richer, more authentic taste. Waterloo comes in 7 flavors including Original, Black Cherry, Watermelon, Coconut, Lemon, Lime & Grapefruit and is available nationwide. Currently offered in traditional 12-ounce cans, Waterloo is sold in 12-can and 8-can fridge-pack cases. The product first became available in September 2017 and has already landed distribution in many national retailers. Waterloo was featured on People Magazine’s 2018 Awesome List.