In this week’s new products gallery, MTN DEW helps gamers level up with the return of a popular LTO, AVEC teams up with Yes! Apples and Dr Pepper cranks up the heat.
MTN DEW
MTN DEW is hoping to help gamers level up with the return of its Game Fuel beverage. The drink, which has begun rolling out to retailers nationwide, is available in MTN DEW Game Fuel Citrus Cherry with Halo Infinite (returning) and MTN DEW Game Fuel Mystic Punch with Diablo IV flavors. For more information, visit mountaindew.com.
waterdrop
Vienna-based Microdrink producer waterdrop has unveiled its latest flavor innovation, Cola. Each flavor cube, designed to pair well with both still and sparkling water, contains zero grams of sugar (compared to a 12 oz. can of Coca-Cola which has 39 grams of sugar). Waterdrop’s Cola microdrink features kola nut, green coffee and Vitamins C, B3 and B5. For more information, visit waterdrop.com.
Super Coffee
Just in time for the ho, ho, holidays, Super Coffee has brought back its seasonal Peppermint Mocha Latte. Each 12 oz. bottle boasts 200mg of caffeine and 10 grams of protein. The drink is available for a limited time on Amazon for $39.99 per 12-pack. For more information, visit drinksupercoffee.com.
AVEC
AVEC has partnered with Yes! Apples, a network of 50+ New York-based farms, to craft its new Fuji Apple & Cardamom sparkling beverage. The drink features Yes! Apples’ locally sourced Fuji apples and a blend of herbs and spices. AVEC x Yes! Apples Fuji Apple & Cardamom is currently available for purchase on both brands’ websites for $36 per 12-pack of 8.4 oz. cans. Four-packs will hit Wegmans store shelves beginning next month before rolling out to Sprouts Farmers Market in January. For more information, visit avecdrinks.com.
Dr Pepper
Dr Pepper is turning up the heat with the launch of its newest LTO, Hot Take. The new offering harnesses the power of bold, spicy peppers and, according to a press release, pays homage to “all the hot takes” that come with the college football fandom. Fans can get their hands on Dr Pepper Hot Take in two ways – by logging into or enrolling in the Pepper Perks program and playing a scratch-and-win for the chance to score the LTO or by redeeming 3,000 rewards points. For more information, visit drpepper.com/s/.