In this week’s new products roundup, Jones Soda Co. gets ready for game night with the launch of its Pucker Punch Game Pack, Uncle Matt’s introduces a functional juice-based beverage and De Soi and Blind Tiger unveil summer-inspired non-alc beverages.
Jones Soda Co.
Jones Soda Co. has released its newest innovation, Pucker Punch Game Pack. The new offering includes 12 bottles of Berry Lemonade Jones Soda with three super sour variants mixed among them. As the only way to identify the extra sour bottles is by tasting them, the pack also comes with a spinner to play games with the bottles. Game winners are awarded the caps from each player’s bottle, which can be redeemed for merchandise through Jones Soda’s Caps 4 Gear loyalty program. The Jones Soda Co. Pucker Punch Game Pack is available via the brand’s website for $59.99. For more information, visit jonessoda.com.
HOP WTR
HOP WTR has expanded its portfolio of non-alcoholic sparkling waters with the addition of Ruby Red Grapefruit, crafted in partnership with brand ambassador Dustin Poirier. The new flavor joins the brands existing fruity lineup including Classic, Mango, Blood Orange, Peach and Ginger Limeade. HOP WTR Ruby Red Grapefruit is currently available for preorder via the brand’s website for $36.99 per 12-pack. For more information, visit hopwtr.com.
Uncle Matt’s Organic
Organic juice producer Uncle Matt’s has introduced a new functional juice-based beverage to its portfolio, Superfruit Punch. The antioxidant-boosted drink features a blend of dark sweet cherries, blueberries and black elderberry and has 45 calories per serving. Matt’s Organic Superfruit Punch is available online and at Sprouts nationwide for a SRP of $6.99 per 52 oz. bottle. For more information, visit shop.unclematts.com.
De Soi
De Soi, the non-alcoholic sparkling aperitif brand founded by singer Katy Perry and master distiller Morgan McLachlan, has released a new Très Rosé flavor. The new offering was formulated to “evoke the ritual of sparkling brut rosé” and features tasting notes of bright red fruits and subtle florals, according to the brand. The drink also features a blend of adaptogens including lion’s mane and saffron. De Soi Très Rosé is available via the brand’s website for $25 per 4-pack of 8 oz. cans or in single cans at retailers nationwide. For more information, visit drinkdesoi.com.
Rick’s
Rick’s Near Beer has launched Crispy Hop Water, the third product in its lineup of non-alcoholic craft beverages. The new offering has tasting notes of tangerine, pineapple and grapefruit and can be enjoyed alone or used as a mixer. Rick’s Crispy Hop Water is available online for $8 per 6-pack. For more information, visit drinkricks.com.
Pureboost
Pureboost has expanded its lineup of antioxidant energy drink powders with the release of its newest flavor, Apple Cider Vinegar. Each packet contains 1000mg of apple cider vinegar formulated with B12, green tea caffeine and 25 key vitamins to support metabolism, digestion and gut health. Pureboost Apple Cider Vinegar is available via the brand’s website for $33.99 per 30-packet box. For more information, visit pureboost.com.
Blind Tiger
Non-alcoholic ready-to-drink canned cocktail brand Blind Tiger hass announced the launch of its latest creation, Lavender French 75. Inspired by the historic French 75 cocktail, the new sparkling beverage features tasting notes of lavender, lemon and juniper. The drink joins the brand’s four existing non-alcoholic beverages, Ward 8, Southside, Sidecar and Bee’s Knees. Blind Tiger Lavender French 75 will soon be available exclusively in an 8.4 oz. slim can format. For more information, visit blindtigerspiritfree.com.
BodyArmor
Can BodyArmor’s new rapid hydration product help the Coke-owned sports drink maker find its stride again? That’s the question surrounding the launch of Flash I.V., the brand’s first new product innovation since the introduction of BodyArmor EDGE in 2021. Flash I.V.’s primary selling point is heavy electrolyte payload: 2200 mg per 20 oz square bottle. The line comes in four flavors: Grape, Strawberry Kiwi, Orange, and Tropical Punch. SRP $3.29. Product availability is currently limited to select states; wide release is scheduled for 2024 in 7-Eleven, QT, Circle K, AMPM, Walmart, Kroger, Safeway/Albertsons, Meijer, Walgreens, HyVee, Sprouts, Public, HEB, and Amazon. For more information, visit drinkbodyarmor.com.