Pecana Sets Out for the Southwest
Pecana Nut Milk is trekking out across the Southwest with new retail expansion in Texas, New Mexico and California. The brand is adding H-E-B, United Supermarkets, Market Street, Erewhon, Gelson’s and select Albertsons stores.
As its name may suggest, Pecana makes a line of 100% pecan plant-based milks, available in Unsweetened, Unsweetened Vanilla and Praline varieties. All 32 oz. cartons are shelf-stable and Non-GMO Project verified.
Pecana was founded in Austin, Texas by pecan farmer Kortney Chase, whose family operates manufacturer Chase Pecan. The company has enlisted The Touch Agency as its primary national sales agency to help grow distribution for the milks.
“Our team has worked tirelessly over the past few years to develop a shelf-stable product that appeals to grocers while also showcasing our farm-to-bottle ethos,” Chase said in a release. “It’s truly a dream come true to see Pecana available in grocery stores I grew up visiting, like United Supermarkets and Albertsons, and expanding within iconic brands like H-E-B and Erewhon.”
According to a release, Pecana is set to roll out into Oregon in Market of Choice and select Southwest region Whole Foods stores by the end of Q3 2024.
Green Cola Meets Cascadia
Natural soda brand Green Cola has partnered with New Jersey management and sales company Cascadia Managing Brands in a move set to grow its footprint with DSD distributors and in the grocery, natural and specialty food channels.
Green Cola is currently sold in retail chains like Coburns, CUB Foods, Stop and Shop, Giant and Tops, among others. The stevia-sweetened soda is also available internationally throughout Europe including the U.K., Germany and Greece.
“We are thrilled to partner with Green Cola as they move into the next phase of their distribution strategy,” said Bob Sipper, president of Cascadia Managing Brands, in a statement. “Our expertise in DSD distribution will help Green Cola reach even more consumers looking for a healthier cola option. We look forward to driving their success in new markets.”
Waterdrop Goes Sky High
Microdrink maker Waterdrop is taking to the skies as a partner of German airline Lufthansa. On LinkedIn, founder and CEO Martin Donald Murray announced that the brand began serving in both premium economy and business class on Lufthansa flights earlier this month.
“Our mission is to make a splash, not just in everyday hydration but also in the skies,” Murray wrote. “Proper hydration is crucial, especially during flights, and we are dedicated to changing the way people hydrate with our cubes full of fruit and plant extracts.”
Leisure Project Hits QFC
Hydration beverage brand Leisure Project is now available in 40 QFC stores across the country, representing the brand’s first expansion into the Pacific Northwest, co-founder and CEO Alex Michaelsen announced on LinkedIn.
As well, the brand is rolling out into its first Kroger accounts.
Táche to Tárget
Pistachio milk brand Táche is now available in over 500 Target stores nationwide, said founder and CEO Roxana Saidi.
“From watching the Twins win at Target Field, to riding the iconic escalators at Target HQ, we celebrated our launch in style and met with the amazing team who championed bringing Táche on-shelf,” wrote on LinkedIn. “As an emerging brand, each and every purchase of Táche makes an impact, so grab a cart and find our Chilled Milk in the dairy aisle and our Barista Flavors with the creamers in the refrigerator!”