While companies may face the public with a singular figurehead in a CEO or a founder, it takes a village to build a business. That’s increasingly true on the investment side as well, where multi-member syndicates and shared platforms are increasingly putting their collective weight behind beverage brands.
In this video from BevNET Live Summer 2025, The Angel Group partner Alyssa Arnold, Paperboy Ventures founder Kyle Fitzpatrick, and ForceBrands founder Josh Wand discuss the best ways brands can partner with organizations like their own and how input from all places – from advisors to consumers to family members – is a vital tool for entrepreneurs.
“It’s how you show up in the world,” Wand said. “You can say you’re a community or you can build it – and when you build it, you are not the community, the people who decide to participate become the community. And authentically, where the world is headed, people want to be connected.”
Watch the full panel discussion for more on how taking smaller investments can be more beneficial for early stage brands than closing large rounds, the give and pull of relationships between founders and funds, and why getting your product into an investor’s household and in front of their family can be far more important than getting it into their office.