In this week’s new products gallery, Celsius steps back in time to create its latest Vibe flavor, KDP announces a wide array of new offerings across its brands and G Fuel enters the increasingly crowded powdered hydration space.
G Fuel
Energy drink maker G Fuel has entered the powdered hydration space with the launch of Hydration + Focus. Available in four flavors – Lemon Limelight, Orange Oasis, Peach Paradise and Strawberry Splash – the new offering is crafted with five essential electrolytes (including 250mg sodium, 180mg potassium and 50mg magnesium) and Cognizin, an ingredient clinically proven to boost brain function. G Fuel’s Hydration + Focus stick packs are now available on the brand’s website and Amazon in 20-serving single-flavor packs and 12- and 20-serving variety packs. For more information, visit gfuel.com.
Quince
Direct-to-consumer clothing company Quince has expanded into electrolyte powders as it seeks to establish itself as a lifestyle brand. Offered in two flavors – Citrus and Raspberry – the powders are available in Everyday, Everyday Zero Sugar and Recovery Zero Sugar varieties. The Everyday varieties feature 300mg sodium, 250mg potassium and 100mg magnesium while the Recovery variety features 1,000mg sodium, 250mg potassium and 100mg magnesium. For more information, visit quince.com.
Lolli Soda
Lolli is seeking to reinvent classic soda flavors with its 12 oz. Cherry Cola, Grape and Orange varieties infused with 10mg of fast-acting THC. The sodas are available at Spec’s Liquor in Texas for $16 per 6-pack and are set to launch direct-to-consumer this month. For more information, visit lollisoda.com.
Olipop
Olipop has permanently relaunched its Peaches & Cream flavor, which went viral on TikTok. Each 12 oz. can has 9 grams of fiber and just 5 grams of sugar. Olipop Peaches & Cream is available on the brand’s website and exclusively in Whole Foods Market nationwide (SRP $2.49) until May 1. After May 1, the flavor will be available in all major grocery stores. For more information, visit drinkolipop.com.
G.O.A.T Fuel
G.O.A.T. Fuel, the sports energy drink brand co-founded by Pro Football Hall of Famer Jerry Rice, has released a limited edition that can features Rice’s image and signature. The new offering follows the release of the brand’s Muhammad Ali collector can. Jerry Rice Edition Tropical Berry is available on the brand’s website for $35.99 per 12-pack of 12 oz. cans. For more information, visit goatfuel.com.
Reign Storm
Zero-sugar, plant-based energy drink maker Reign Storm is hoping to transport consumers to a sunny Tropical Island with the launch of Reign Storm Tropical. Each 12 oz. can contains 200mg of plant-based caffeine and just 10 calories. For more information, visit reignstorm.com/en-us.
Celsius
Celsius is stepping back in time with the latest addition to its Vibe line, Celsius Retro Vibe. The new flavor features tasting notes of raspberry, orange and lime, said to be “reminiscent of a sweet scoop of strawberry sherbert.” Celsius Retro Vibe is now available at Target stores nationwide. For more information, visit celsius.com.
Bai
Bai has expanded its portfolio of antioxidant-infused waters with two new permanent flavors: Simbu Strawberry and Shala Coconut Strawberry. The former is a good source of Vitamin C and Zinc, while the latter is a good source of Vitamin E and Zinc. For more information, visit drinkbai.com.
7Up
7Up, the number two lemon-lime carbonated soft drink according to Circana data, has announced a new Tropical flavor. The new beverage, which features tasting notes of mango and peach, will launch as a permanent portfolio addition this month. 7Up Tropical will be available in Regular and Zero Sugar varieties in 12-packs of 12 oz. cans. For more information, visit 7up.com/en.
Rockstar
Rockstar has announced the release of two new tropically flavored innovations: Punched Pineapple and Boom Piña Colada. The former features 240mg of caffeine and is available at grocery and convenience stores nationwide with a SRP of $1.88 per 16 oz. can. The latter is infused with 160mg of caffeine and is available at grocery and convenience stores in select Western states for $1.88 per 16 oz. can. For more information, visit rockstarenergy.com.
A&W
A&W has taken inspiration from a nostalgic treat for its latest soft drink flavor, Ice Cream Sundae. The new offering will be available in 12-packs of 12 oz. cans beginning in August. For more information, visit rootbeer.com.
RC Cola
RC Cola is bringing its cola taste to a zero-sugar format for the first time with the aptly-named RC Cola Zero Sugar, set to roll out to retailers nationwide this month in 12 oz. 12-packs and 2L bottles. For more information, visit rccolainternational.com.
Dr Pepper
Dr Pepper has dropped its newest permanent flavor, Blackberry. According to the brand, the new release combines the original 23 flavors of Dr Pepper with the “rich sweetness” of the fruit. Dr Pepper Blackberry will be available nationwide in Regular and Zero Sugar varieties across various pack sizes. For more information, visit drpepper.com/s.
Snapple
Snapple is capitalizing on the wildly popular pairing of tea and lemonade with its latest release, Snapple Peach Tea & Lemonade. The permanent innovation is set to launch in March and will be available nationwide in a range of pack sizes. For more information, visit snapple.com.