This week’s new beverage launches include some innovative new soda flavors ranging from Mandarin Refresco to… Pepperoni Pizza? We also look at some co-branded partnerships involving PEEPS and Paris Hilton, a pair of modern soda extensions, a new flavor from Premier Protein and a brand refresh from All Phenoms.
All Phenoms
Functional sparkling water brand All Phenoms is sporting a fresh new look with brighter colors and bolder text. The drinks are made with fruit and botanicals, probiotics and functional mushrooms (highlighted on this new label with a silhouette and “Mushroom Powdered” callout). President and co-founder Christian Gerloff said the company wanted the new design “to capture the vibrancy of our flavors, the quality of our ingredients, and the energy of the phenomenal people who drink them.” For more information go to www.allphenoms.com.
De La Calle
De La Calle, a tepache brand presenting the classic beverage as a “modern Mexican soda,” is introducing its latest flavor, Mandarin Refresco. The drink is certified USDA Organic, gluten free and low in calories and sugar. For more information go to www.delacalle.mx.
Premier Protein
BellRing Brands’ Premier Protein has a zesty new Lemon Bar shake flavor, containing 30 grams of protein, 160 calories and just 1 gram of sugar in each 11 oz. bottle. The shakes will retail for $28.99 per 12-pack and are now available online via Amazon and in retail at Walmart. For more information go to www.premierprotein.com.
Health-Ade
Health-Ade is expanding its prebiotic soda brand SunSip with two new additions: Dr. Bubbles and Cream Soda. Launching online direct-to-consumer and rolling out in Whole Foods stores next month, the 11.5 oz. sodas are made with 6 grams of sugar and a blend of vitamins and minerals to support gut health, immunity and energy. Each can will retail for $2.49. For more information go to www.sunsip.com.
Vitapod
Beverage “pod” maker Vitapod has partnered with Paris Hilton and her media company 11:11 Media for a new co-branded functional product line featuring three varieties: Beauty+ (Radiant Rose & Pomegranate Paradise) with skincare support, Energy+ (Pink Lemonade & Cherry Lime) with 200 mg of caffeine, and Hydration+ (Tropical Cloudberry & Peachy Lux) made with antioxidants. The pods are designed to be used with the brand’s 22 oz. insulated bottles. For more information go to www.vitapodworld.com.
Perfy
We love a good soda to cut the flavor of a hot slice of pizza. But why separate the two? Functional soda brand Perfy has created a Frankenstein’s monster of a beverage with its latest LTO, a Pepperoni Pizza flavor, containing 30 calories and 3 grams of sugar per 12 oz. can. The brand promises “zero regrets” and recommends using it as a cocktail mixer. For more information go to www.drinkperfy.com.
Promised Land
Promised Land Dairy is syncing up with classic Easter candy brand PEEPS ahead of the holiday with its co-branded PEEPS Sweet Marshmallow Milk, available in 32 oz. multi-serve bottles so everyone at the family gathering can try some. The milks will be available in select grocers nationwide through April 20. For more information go to www.promisedlanddairy.com.