With much of the energy in the beverage business shifting from large, factory-like strategics to smaller, entrepreneurial brands, there have been many executives who have found the shift hard to navigate. Whether inside those large companies or in trying to take another run at success with an innovative brand, the shifts taking place with regard to consumer and retailer expectations have, at times, created unfortunate outcomes in the new marketplace.
One exception, however, has been Jack Belsito, who has served as CEO of Snapple and in executive leadership positions with RC Cola and Mott’s, but also has taken companies like VOSS, where he is the current CEO, and Zico, where he was an early investor and board member, into strong positions within the industry. In the five years since he was named CEO of VOSS, the brand has become the fastest-growing water in the country, while still maintaining a strong price point and premium branding.
We are delighted to announce that Mr. Belsito will join BevNET Live in New York for an exclusive conversation that will both reflect on changes within the industry and consider a variety of growth and branding strategies that can help beverage entrepreneurs augment their chances for success at both national and local levels. Topics will include team development and execution on the sales and marketing side, operating within crowded categories, and a variety of ways to join brand to consumer and community.
The opportunity to hear from — and question — a speaker like Mr. Belsito, who has shown nimble operational capabilities in such a variety of company formats, as a executive, advisor, and investor, will be of great value to BevNET Live attendees as they seek their own path to growth and success. In addition to Mr. Belsito and his fellow speakers, BevNET Live Summer 2015 will also feature the 9th edition of the New Beverage Showdown — as well as the social and networking events that allow the beverage community to come together to grow, learn, and thrive.
BevNET Live New York is being held on June 2 and 3 at the Metropolitan West, 637 W. 46th Street in Manhattan.
Early registration pricing will continue through April 3. Sponsorship opportunities also remain — please contact John McKenna at (617) 231-8825 or firstname.lastname@example.org.
About BevNET Live
The BevNET Live program is designed to help entrepreneurial beverage companies of all sizes explore potential strategies for growth while building community. Speakers address the problems and challenges associated with moving across channels of trade, building established organizations, and consider capital structures that can fuel long-term success. Thought leaders like investors, retailers, distributors, suppliers, marketers and entrepreneurs join in moderated conversations and case studies designed to provide executable ideas for innovative beverage companies that are trying to reach their next level, while also sharing and enjoying networking in a highly collegial environment.
About Jack Belsito
Mr. Belsito is the Group CEO of Voss of Norway ASA. He formerly was the founder and CEO of JLB and Company, an investing and advising firm specializing in the beverage industry. He has over 30 years of experience in the consumer products business with companies such as Snapple, Cadbury Schweppes, PepsiCo and Procter & Gamble.
Prior to his current role, Jack has held positions of CEO of the Snapple Beverage Group, President of Mott’s USA, President of RC Cola, and President of the Snapple Distributing Company. He has extensive experience in the beverage industry, holding senior positions in franchising, marketing, sales, distribution, and business development. He has led the acquisitions of a variety of brand, bottling, and distributing companies.
Jack is a former Alan Houston Foundation Entrepreneur Mentor and was honored with the prestigious Frederick Douglas Award from the New York Urban League in 2006. He is a graduate of the Boston University School of Management and received the SMG Distinguished Alumni Award in 2005. Jack currently serves as a member of the Boston University Athletic Directors Council. He lives with his wife, Marybeth, and their three children in New York City.