Olipop is one of the fastest-growing brands in beverage — and it’s got a new hand on the wheel alongside co-founder/CEO Ben Goodwin.
At BevNET Live on June 11 + 12 in New York City, attendees will hear directly from Mel Landis, the newly appointed President of Olipop, as he shares how he’s approaching the next chapter of the functional soda brand’s journey. During our conversation with Mel Landis, he’ll discuss the company’s strategy for reaching its next phase of growth, as well as looking at ways entrepreneurial brands can fold in experienced CPG hires within their special cultures. Drawing on lessons from his career at Coca-Cola, BodyArmor, Clorox, and Kraft, he’ll explain how the founders of growth-stage beverage brands can scale with purpose, structure, and discipline.
With a track record of driving commercial strategy and improving enterprise performance at global companies, Mel brings a unique perspective to the startup world. His talk will cover how to unlock new efficiency while staying entrepreneurial, and what he sees as the biggest opportunities ahead for challenger brands navigating today’s complex market.
This session is part of BevNET Live NYC, a two-day event built for beverage founders and operators. The agenda includes tactical sessions, retailer one-to-ones, product sampling, Beverage School, the New Beverage Showdown, and networking with over 525 beverage industry professionals.
About BevNET Live
BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and our New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.