Insider Daily Briefing: What Now As Docks Move Off the Clock?
A strike by 50,000 union workers at 14 major ports across the East Coast and Gulf Coast may or may not be devastating for the U.S. food industry – depending on how long it lasts.
News
PepsiCo Acquiring Siete Foods for $1.2 Billion
PepsiCo, Inc. announced this morning it has entered into a definitive agreement to acquire Siete Foods for $1.2 billion. The transaction is expected to close in the first half of 2025, pending regulatory approval and customary closing conditions.
October Community Calls: Going Viral, Earned PR, Retail Media Tricks, Scaling a Cultural Brand, and Inclusive Hiring
Get ready for our October Community Calls! This month, learn how bootstrapped brands can harness PR to boost DTC sales, explore inclusive hiring practices, discover the real impact of viral moments on brand growth, get insider tips on retail media strategies, and understand how culturally centered brands can scale successfully.
Palm Tree Crew Invests in Cove Soda
Lifestyle brand Palm Tree Crew is taking a deeper stake in the beverage business with a new investment into functional CSD maker Cove Soda, bringing along a slate of celebrity partners with them. Terms of the deal were not disclosed.
Lucky Energy Closes $11M Funding Round
Lucky Energy (formerly Lucky F*ck Energy) has closed an oversubscribed Series A netting $11.75 million in a round led by Brand Foundry with additional capital from Imaginary Ventures, Sapphire Sport and Sugar Capital.
Insider Daily Briefing: Gopuff’s Latest Delivery? New Tools For Advertisers
Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.
G.O.A.T. Fuel Expands NFL Investor Roster with Kayvon Thibodeaux
Energy drink brand G.O.A.T. Fuel has drafted a new star investor with the addition of New York Giants outside linebacker Kayvon Thibodeaux, joining a roster of other NFL headliners now working with the brand co-founded by Hall of Fame receiver Jerry Rice.
Spirits Distribution: Casa Del Sol Expands Reach; Ponyboy Slings and Hella Cocktail Dig In Regionally
Our latest distribution roundup finds Eva Longoria’s Casa Del Sol securing a national deal with Southern Glazer’s Wine & Spirits and Hella Cocktail Co’s new RTD margarita line building a California footprint, while Ponyboy Slings celebrates a packaging refresh with bigger moves into Nashville and Kentucky.
New Products: Jones Does Prebiotic ‘Pop’, 7Up Drops Throwback Soda, and GHOST Stops By Cinnabon
In this week’s new products roundup, GHOST teams up with Cinnabon for a second product collaboration, Jones Soda ventures into the prebiotic soda space and Do’Mo unveils a collection of zero-proof elixirs.
Taste Radio: How To Give Modern Consumers Something ‘Better’
The gang’s all here… in San Diego. The hosts convene at BevNET’s west coast office where they talk about how Fly By Jing nailed its foray into a popular food category and also highlight the debut of a convenient ethnic comfort food brand and Olipop’s upgrade on a legacy soda flavor.
Poppi Faces Fresh Class Action Against Health Claims
Poppi is facing its second class action this year taking aim at its purported nutrition credentials, as a lawsuit filed this week in California alleges the prebiotic soda brand’s sugar content more than offsets any gut health benefits.
Pepsi Calls On Captain Morgan For RTD Cocktail Debut
PepsiCo is coming for The Coca-Cola Company’s co-branded canned cocktails, announcing a new partnership yesterday with Diageo-owned spiced rum Captain Morgan.
RTDs Market Overview OPUS Spring 2024 – Report by CGA
A similar proportion of consumers drink hard seltzers and RTDs, with 15% consuming hard seltzers and 17% ordering RTDs.
Diageo Adds Ritual Zero Proof to Expanding Non-Alc Portfolio
Diageo has purchased leading non-alc spirit Ritual Zero Proof, the company announced today.