Marketing: Beverage’s Best April Fool’s Pranks
Running a business in the high-stakes beverage industry is a serious undertaking – for 364 days of the year, that is. But today, April Fool’s Day, is more of a laughing matter.
News
Report: Adult Non-Alc Retailer Rumored to Close
Is leading adult non-alc (NA) retailer Boisson shutting down? According to a Boisson employee, the company shared news of its impending closure with staff on Thursday, but has yet to announce it publicly.
Glow Up with the New ISOPURE Collagen Peptides: Simply Formulated to Support Healthy Joints, Hair, Skin and Nails
ISOPURE, a leading and innovative protein brand and part of Glanbia Performance Nutrition, announced the latest addition to the ISOPURE portfolio: Collagen Peptides. The product supports healthy joints, hair, skin and nails, plus immune support* with each scoop providing 20 grams of collagen peptides.
New Products: Plant-Based Muscle Milk, Zero Sugar Sweet Tea, and Clevr Drinks
In this week’s new products lineup, we look at new functional powders from Clevr Brands and C4, a larger pack size for 100 Coconuts, and three launches from PepsiCo-owned brands.
Taste Radio: When Hype Engulfs An Entire Industry, What Are The Lessons?
Five years ago, seemingly every food and beverage brand was incorporating CBD into its innovation strategy. Of course, that’s no longer the case. What generated the hype, and what lessons can be drawn from CBD’s rapid rise? The hosts discuss. They also sip and snack their way through an unusual mix of products, including hot dog water (!), crispy beef jerky, candy-flavored coffee and “lox in a box.”
‘We’re Competing in All the Big Categories Now’: Six Questions with Melanie Batchelor, Managing Director at Campari America
If there’s one person who has had her hand in the transformation of aperitifs in the U.S., it’s Melanie Batchelor, who in her 12 years at Campari has built successful strategies for some of the bar world’s most iconic brands.
Spirited Brands Launches Soke and Soula: Two Globally Inspired Low-ABV Canned Cocktail Brands
Spirited Brands Holdings, Inc. (Spirited Brands), a premium, female-owned beverage innovation company, announces the debut launch of its two new all-natural canned cocktails, Soke and Soula.
Reed’s: 2023 Sales Decline as Company Continues to Reduce Expenses
Reed’s, Inc. saw net sales decline to $44.7 million in 2023, down from $53 million in 2022, even though the ginger beverage maker posted its sixth consecutive quarter of improvements to operating expenses.
Adult Beverage Alliance Forms to Advocate for Hemp THC Regulations in New England
As hemp-derived delta-9 beverages shake up the market, state legislatures are scrambling to regulate the sudden influx of THC-infused products. In Massachusetts and Rhode Island, a new industry group – the Adult Beverage Association (ABA) – has formed to help guide the law.
How Big Nose Kate Aims to Shake Up the Backbar With Women-Led Brand and Distiller
Melissa Heim can list a few reasons why Big Nose Kate, a whiskey brand named after an unsung historical female figure, offers something unique for the backbar.
Expo West Notebook: Verve, Equator Capture Cold Coffee Buzz
Our latest Expo West recap takes a look at innovations and updates in the RTD coffee category, including revamped and reformulated oat milk lattes from Verve, Equator's latest line expansion, a new brew from New Mexico and RISE Brewing's keg-free collab with coffee dispenser BROOD.
Atomic Black Coffee Spirits Expands Distribution to Rhode Island With Mancini Beverage Partnership
Massachusetts-based coffee spirits company Atomic Black announced its expansion into the Rhode Island market through a partnership with Mancini Beverage.
Accelerator Active Energy Partners With Texas Rangers Rookie Evan Carter
Accelerator Active Energy announced that it has partnered with Texas Rangers center fielder Evan Carter as its newest brand ambassador.
C4 Pre-Workout Powder Rebrands New Formulas
C4's workout powder debuted its first-ever rebrand featuring new, innovative formulas with harder hitting ingredients than ever before.