Simply Push Hits the Market Strong

April 27, 2026 (Tulsa Metro Area, OK) Push Beverages debuted its new Simply Push Soda at the National Automatic Merchandiser Association (NAMA) show in Los Angeles. This new item, marketed as “A Better Soda,” touts all the great taste of soda without the high calories, artificial sweeteners and artificial colors normally found in soda. Simply Push is sweetened with a touch of cane sugar and monk fruit extract, totaling 45 calories per 12-ounce can. Its clean, monochromatic, matte packaging conveys the simplicity of the drink inside. The first four flavors launched are cola, strawberry, orange and pineapple, all naturally flavored and all caffeine- and gluten-free.

"The excitement about our Simply Push is electric," stated Moti Almakias, Co-Founder. "We already have school system, food service and vending orders in the pipeline."

Laurel Whitney, Co-Founder of Push Beverages, said, "There’s always a place for our traditional drinks; however, people need to have better options for their daily choices. The shelves are overwhelmed with drinks promising energy, focus or gut health. Meanwhile, people are just craving something simple and delicious like Simply Push.”

Simply Push is positioned in a category of its own with its natural sweetener combination and stated purpose as thirst-quenching enjoyment, rather than joining the functional beverage craze.

PUSH Beverages is a full-line beverage company with more than thirty carbonated and non-carbonated drinks available in 12-ounce, half-liter and 20-ounce packages under the PUSH®, SIMPLY PUSH, PUSH-2-O®, ARCTIC RAIN®, CHU-CHI®, LIQUID LIGHTNING® and TRIBE TEA® brands. PUSH offers a wide variety of products to meet many healthy requirements such as zero calorie, all-natural, gluten-free and low sodium. PUSH Beverages is currently sold in 47 states.

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