News

Taste Radio: ‘When You Try To Quantify The Magic, That’s When It Stops.’

Kevin Lee, the co-founder of fast-growing better-for-you ramen brand immi, explained how an emphasis on community building has paid off, why the company doesn’t stress about a financial return on its investment in social media and why monthly strategy calls end with urgency about the unknown.

BLK & Bold Expands Charitable Mission with New Non-Profit Foundation

The Des Moines, Iowa-based brand announced the new 501(c)(3) non-profit today, which will be run by BLK & Bold co-founder and Chief Values Officer Rod Johnson. The company currently donates 5% of gross proceeds to a group of 14 different organizations as part of its For Our Youth (FOY) Initiative.

GoodSport Announces New Flavors and Collaboration

GoodSport, the natural sports drink that’s backed by peer-reviewed published studies to provide rapid and long-lasting hydration and improve performance, has just announced new flavors and a dynamic collaboration.

Glanbia Nutritionals Launches OptiATP

Glanbia Nutritionals has introduced OptiATP, a new optimized form of Adenosine 5-Triphosphate that is stable in low pH/high acid and high heat ready-to-drink beverage processing environments.