Better Than Booze Says 'We’ll Take You There,' Turning Steeplechase into a Tropical Paradise for Year Three

Nashville's favorite ready-to-drink mocktail brand returns as the official RTD mocktail sponsor with a beach-themed activation, tropical flavor debut, and a $500 travel giveaway.

NASHVILLE, TN: Better Than Booze is creating a tropical escape at this year’s Iroquois Steeplechase—no passport required. The Nashville-based non-alcoholic beverage brand is returning as the official ready-to-drink mocktail sponsor for the third consecutive year, this time with a bold new ‘We’ll Take You There’ campaign designed to bring island vibes to Percy Warner Park. As the official RTD mocktail sponsor, the brand encompasses both its lineup of non-alcoholic ready-to-drink canned beverages and its hemp-infused beverages, giving attendees a full range of options. The iconic event attracts more than 25,000 attendees for a day of high fashion, horse racing, and philanthropic impact.

Steeplechase will mark one of the first local activations to feature the brand-new tropical flavors from Better Than Booze. The centerpiece is a beach-themed experiential activation designed to transport attendees straight to island mode, complete with photo ops, tropical sips, and a chance to win $500 in vacation essentials. It's all part of how the brand pairs its drinks with unforgettable experiences, proving that non-alcoholic is anything but a boring choice. Attendees can also find Better Than Booze mocktails and hemp-infused beverages at bars throughout the event.

“We’ve always said Better Than Booze is about more than what’s in the can; it’s about how it makes you feel,” said Drea Groeschel, Co-founder and CEO of Better Than Booze. “The ‘We’ll Take You There’ campaign is all about that carefree, sun-soaked energy, and we’re thrilled to bring it to one of Nashville’s most iconic events.”

The brand remains committed to creating inclusive drinking experiences and delivering bold, refreshing flavors designed to elevate any occasion. Activations like the ‘We’ll Take You There’ campaign at Steeplechase are a reflection of that mission—meeting people where they are with options that don’t compromise on fun or flavor. Founded on the principles of quality and innovation, Better Than Booze has experienced rapid growth since its founding, now available in more than 1,500 on- and off-premise locations. With traditional alcohol sales in decline, the Nashville-based company is poised to lead the shift toward sophisticated, alcohol-free options made with only the finest ingredients.

Visit DrinkBetterThanBooze.com to explore the full lineup of mocktails and hemp-infused beverages.

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About Better Than Booze

Founded in Nashville in 2022, Better Than Booze is a trailblazing non-alcoholic beverage brand on a mission to redefine the way people drink. Crafted with premium ingredients and inspired by classic cocktails, its ready-to-drink mocktails and THC beverages are designed for those who want all the flavor and none of the compromise. Whether it's a night out, a wellness choice, or simply a better option, the brand meets people wherever they are. With a presence in more than 1,500+ locations nationwide, Better Than Booze is leading the cultural shift toward better-tasting, alcohol-free alternatives that deliver on quality, flavor, and fun. Learn more at drinkbetterthanbooze.com or follow @betterthanbooze on Instagram.

Media Contact:

Jackie McCann