News

PATH Named Exclusive Unflavored Still Water Provider of Sphere

Sphere Entertainment Co. (NYSE: SPHR) announced a new partnership with PATH – the leading reusable, refillable and recyclable aluminum bottled water brand – naming PATH the exclusive unflavored still water provider of Sphere, the next-generation entertainment venue that opened in Las Vegas in September 2023. 

Coke Wins NARB Appeal for Powerade Electrolyte Claims Over Gatorade

The Coca-Cola Company will be able to challenge Gatorade’s electrolyte content on Powerade labels after the National Advertising Review Board (NARB) favored the company in a decision this week regarding Powerade’s claim to have “50% more electrolytes vs. the leading sports drink.”

Broken Barrel Whiskey Co. Releases Honey Smoke Reserva

Broken Barrel WhiskeyCo. known best for its innovative whiskey finishing techniques, has introduced Honey Smoke Reserva, which builds off its immensely popular Honey Smoke Rye released last year.

Monster Energy to Begin Next Chapter in Formula One From 2024

After 14 consecutive seasons of racing and partnership with the Mercedes-AMG PETRONAS Formula One Team, during which time we have experienced the full range of highs and lows of motorsport, Monster Energy will begin a new chapter in the sport from the start of the 2024 season. 

NERD Focus Rolls Out on Shelves at QuickChek

NERD Focus – the energy drink with powerful nootropics and performance-boosting nutrients – announces its deal with convenience store chain QuickChek to distribute “The Original Think Drink” to 153 stores in New Jersey and New York.