Mitra9 Embarks on Major Expansion: Introducing Kava and Kratom to New Markets Across the U.S.
Mitra9, the pioneering functional beverage brand, is excited to announce its strategic expansion into several key markets across the United States
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Don’t Quit! Launches Signature Flavor With NFL Star
The NFL season may be over, but sports nutrition brand Don’t Quit! is kicking off its 2024 growth plan with the launch of a new Cookies & Cream protein drink flavor designed by investor and Buffalo Bills safety Damar Hamlin.
G FUEL and ATLUS Join Forces to Take on the Dark Hour With a “Persona 3 Reload” Energy Drink
G FUEL Energy Formula and ATLUS celebrate the immersive reimagining of one of the most influential role-playing games of all time, Persona 3 Reload, with G FUEL Cadenza!
Top Note Partners With Gordon Food Service to Extend Distribution Reach Across North America
Top Note has announced a partnership with Gordon Food Service, one of North America's premier foodservice distributors to bring the brand’s premium cocktail mixers to bars and restaurants nationwide.
Electrolit Slam Dunks Partnership With Hoopbus and Local Hoops
Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is joining forces with Local Hoops to support nonprofit Hoopbus’ fifth annual Show Love series that brings together the global basketball community and local hoopers and organizations driving basketball energy in the All-Star host city: Show Indy Love.
Snoop Dogg and Dr. Dre Launch Gin & Juice RTD
West Coast rap legends and business moguls Dr. Dre and Snoop Dogg announced they are back at it, but the drop isn’t a new track. Announced today, a ready-to-drink collaboration inspired by the duo’s iconic “Gin & Juice” song is now available across the U.S.
Black History Month Tribute – New Hibiscus Infusion from Danie’s Natural Juice Blends
In honor of Black History Month and to pay homage to her West African heritage, Danielle “Danie” Marshall, founder of Danie’s Natural Juice Blends, has created a special “Hibiscus Fusion” cold-pressed juice.
BUBBL’R Smashes into 2024 With watermelon lime smash’r
BUBBL’R is proud to launch the latest addition to its diverse flavor portfolio, watermelon lime smash’r!
MHW 2024 Predictions: Values-Driven Branding Key As Inventories Remain High
With inflationary pressures still impacting inventory cycles, brands will need to focus on core offerings and distinguish themselves by sharing more about their values in 2024, according to predictions from executives from MHW, a beverage alcohol importer and service provider, shared during a webinar.
New Products: Cinnamon Toast Crunch Iced Coffee, Plus Califia, High Rise, ROAR and More
In this week’s new products roundup, High Rise introduces its first THC-free line of beverages, Pressed Juicery gets into the Valentine’s Day spirit with its Love Shot and Victor Allen’s teams up with General Mills to transform a popular cereal into iced coffee.
Taste Radio: Starbucks, Sriracha & Space Are Trending. We Have Questions.
Has Starbucks slipped on its own slick innovation? Why are spice-obsessed millennials grumbling about Huy Fong’s famous sriracha? And is space a new frontier for food and beverage? The hosts shared their thoughts and also opined on the food selection in a $2.5 million Super Bowl suite.
PepsiCo: U.S. Business Lags in Q4, Tempers 2024 Expectations
PepsiCo announced during its Q4 2023 earnings report relatively flat net revenue growth amid challenges in volumes and its North American Beverages and Quaker Foods businesses.
Fourth Quarter Finance Review: Has “Carnage in Consumer” Hit Bottom?
In good times, a rising tide lifts all boats – but right now, the hunt is on for seaworthy vessels, according to investors. Otherwise, judging by the last quarter of the year, it’s clear that the financial doldrums are going to stay for a while for brands.
Odyssey Raises $6M As Brand Embraces “Straight Up Energy” Identity
Functional mushroom drink maker Odyssey has raised $6 million in a new funding round backed primarily by family offices and individual investors, as the Florida-based company seeks to build on expansion gains from 2023 this year.