Wize Tea Unveils Boldly Balanced Rebrand
In a world dominated by extremes, Wize Tea Challenges the status quo with the launch of its groundbreaking rebrand, embracing the mantra of “Wize. Boldly Balanced.”
News
Warner’s All-Natural Flavored Gin Lands in America
Warner’s Distillery, the world’s leading premium farm-born spirits producer, is now available online and in select retailers across the United States, including Total Wine & More.
Bluebird Distilling’s Black Friday Releases Include Sportsman Bourbon, Plus the Seasonal Release of Fan-Favorite Winter Whiskey
Bluebird Distilling, the award-winning grain-to-glass Pennsylvania distillery, is thrilled to announce this year’s annual Black Friday spirit releases perfect for holiday gifting: Whiskey enthusiasts and outdoorsmen alike can delight in the distillery’s newest addition, Sportsman Bourbon (750ml, 100 proof, $69.99), a wheated bourbon whiskey dedicated to the spirit of adventure, in addition to the return of fan-favorite Winter Whiskey (750ml, 80 proof, $44.99).
Log Still Distillery Unveils Rebranded Visitor Experience
Kentucky-based Log Still Distillery is proud to announce a comprehensive rebranding of its distillery campus experience in Nelson County, combining a blend of modern facilities and a deep-rooted sense of home.
Introducing Tenango Rum
Sofia Deleon, native Guatemalan and the restauranteur behind Central American street food concept El Merkury, is thrilled to announce the launch of Tenango Rum.
Logan Paul Talks PRIME’s Big Year
In this video interview, PRIME co-founder Logan Paul sat down with us to discuss how the brand achieved its rapid rise in both the hydration and energy drink categories, including how his and his co-founder KSI’s hands-on approach to branding and marketing helped differentiate the company from other influencer-backed brands.
California State Passes Landmark Bill Allowing Japanese Shochu To Be Properly Labeled and Sold to Type 41 Liquor License Holders
The California State Legislature passed AB 416, which was signed into law by Governor Gavin Newsom on October 10, 2023, which directly affects the sale of Japanese Shochu to Type 41 liquor license holders.
Suncliffe Launches Limited Edition ‘SOLSTICE’ Gin in Collaboration With Whiskey del Bac
TUCSON, Ariz.— SUNCLIFFE, LLC announced the launch of Solstice Gin, a seasonal barrel-aged gin available in a limited edition of 600 bottles. Suncliffe Solstice 2023: Rested in Whisky del Bac…
The New Bar Will Triple Its Nonalcoholic Retail Footprint with New West Hollywood and San Francisco Stores Opening Early 2024
The New Bar, which opened its tiny-but-mighty Venice Beach retail shop and online marketplace in July 2022, announces plans to expand its brick-and-mortar business across California.
White Claw Goes Dry For 0% Alcohol Sparkling Water
White Claw announced yesterday the launch of White Claw 0% Alcohol, a four-SKU line of “premium seltzer for adults” set to begin rolling out in variety 12-packs and single flavor 6-packs on January 1, 2024.
Marketing: MiO Offers Drink Insurance, Energy Drinks Partner With Recording Artists
In this week’s marketing roundup, enhanced water concentrate brand MiO takes aim at Gen Z consumers’ dissatisfaction with the “unwelcome side effects” of energy drinks while Rockstar and Monster target the music industry as prime areas to bring new customers to the brands.
Boxed Water National Survey Reveals Recycling Apathy Among Gen Z/Millennials
Boxed Water — the most renewable brand in the water aisle — conducted a deep dive on American consumer perceptions around recycling and the impacts of single-use plastic.
Monster Energy Up & Up Festival Announces Disco Lines as Spring 2024 Featured Headliner
Monster Energy Up & Up, the largest and longest-running college music tour, has announced Disco Lines as the Spring 2024 headliner.
Local Weather Now Available at All Nationwide Whole Foods Market Stores
Local Weather, the industry-disrupting sports drink created for today’s version of performance, is set to take the market by storm with its expansion into all 513 nationwide Whole Foods Market stores.