Casalú Inks Distribution Deal with South Florida's Anheuser-Busch Wholesaler, Eagle Brands

The Sparkling Rum RTD Enters Growth Stage Through Partnership with One of the Top Beer Distributors

MIAMI, FL. April 29, 2026 — Casalú, the rum-based RTD redefining what a “beer alternative” looks like for the Latino consumer, today announced a distribution partnership with Eagle Brands, naming them its exclusive distributor for South Florida.

“I don't need another brand competing for the same consumer the vodka-based RTD segment already owns. I need a brand that brings in consumers who aren't buying RTDs at all right now. That's exactly what Casalú does,” said George Halper, Eagle's General Partner.

Casalú is built on a simple insight: the fastest-growing consumer group in the U.S. isn’t being served by RTDs. Latinos drink a lot of beer—but they’re not buying canned cocktails at the same rate. Not because they don’t want to, but because nothing out there really speaks to them. Casalú was created to solve for that—with a drink made with Latino culture at its core. Current offerings include Limón (Lemon-Lime), Mandarina (Tangerine), Té con Durazno (Peach Tea), and Moscow Mule (Ginger), offered in an 8-pack variety pack (18.99 SRP) and singles.

“This is about unlocking the consumer that the RTD category has ignored,” said Gabriel Gonzalez, Casalú co-founder. “One in four Gen Z consumers is Latino. But they haven’t adopted RTDs like everyone else. That’s the gap. Casalú is built for them. And there’s no better partner to do it in our home market than Eagle Brands.”

The partnership with Eagle Brands marks a critical step in executing that vision. As one of the leading Anheuser-Busch distributors in the country, Eagle brings scale, service, and execution at the account level.

“We're putting real resources behind Casalú in South Florida because the opportunity is obvious. Any distributor in a Latino-heavy market should have Casalú on their radar,” said George Halper, Eagle's General Partner.

South Florida serves as Casalú’s first territory with an Anheuser-Busch wholesaler. They are approaching it with a playbook focused on retail execution, targeted distribution, and high-frequency sampling to drive trial and conversion.

Halper recalls, “Ricardo, Gabriel, and Andres impressed me. This team didn't show up guessing. They had a sharp distribution plan. They understood the consumer, the whitespace, and how to work with a wholesaler like us. That's very rare for an emerging brand.”

The company plans to scale this model into other high-density Latino markets including Texas, California, Georgia, Illinois, and more. “South Florida is just the start,” said Ricardo Sucre, Casalú co-founder. “Look at Bad Bunny's Super Bowl performance, or Karol G headlining Coachella…Latino culture is pop-culture, and we need a brand that represents it. Casalú is that brand and we want to work with partners like Eagle who truly believe in this opportunity.”

Eagle Brands services more than 9,000 retail accounts across South Florida, spanning both on-premise and off-premise channels. The partnership positions Casalú to accelerate distribution, increase consumer trial, and establish itself as a leading beer alternative for a rapidly growing and influential consumer base.

About Casalú

Casalú is the sparkling rum that shares Latino culture and flavors. Currently available across South Florida in retailers such as Whole Foods, The Fresh Market, Total Wine, and Trader Joe's. Casalú created the drink that celebrates Latino heritage in its modern expression. Everything Casalú does is built to amplify Latino culture.

About Eagle Brands Sales

Eagle Brands Sales is one of the largest Anheuser-Busch and wholesale premium beverage distributors in Florida. It serves more than 8,000 retail customers throughout Broward, Miami-Dade, Monroe, and Palm Beach counties and has more than 510 employees. Eagle Brands Sales carries a broad portfolio of malt, wine, and spirits beverages, along with energy drinks, waters, and other non-alcoholic brands. It embraces small and local craft producers as well as partners with the industry's largest suppliers.