Are Beverage Brands Cashing In On A Gummy Gold Rush?
A growing synergy between beverage brands and gummy supplements is benefiting both categories as consumers seek more functional consumables.
News
Protein2o Aims for ‘Elite’ Consumer Set with P2X Advanced Hydration Launch
As clear protein has opened the doors of possibility for functional beverage innovation, category-blurring brand Protein2o believes it was ahead of its time. Now, the brand is looking to seize the moment with P2X, a new premium “Advanced Hydration” line, launching this month in Target stores.
Profile: Alohi Speaks to Women, Wellness With Adaptogenic THC Drinks
Backed by experienced industry operators, Alohi is taking a female-first perspective in offering three low dose (5mg or 10mg THC) varieties of lightly sparkling drinks carrying 45 calories and 7 grams of sugar per 12 ounce can.
Jones Soda Increases Revenue In Q4 On Path To A More Cost-Efficient Business
During its Q4 earnings call, Jones Soda increased revenue and margins as it narrowed losses in FY2025 and updated investors on its various product lines.
Keurig Dr Pepper Names New Global Coffee CEO
Keurig Dr Pepper (KDP) has announced new leadership for its future coffee division after the company finalized its acquisition of JDE Peet's today.
How Mocktail Club Cracked The Control State Retail Channel
As U.S. drinking patterns change, so do its traditional drinking institutions. In Virginia, that may be thanks to Mocktail Club, the first non-alc (NA) ready-to-drink (RTD) sold in the state’s liquor stores.
Tru Bets On Simplicity, Reduces Offerings With Brand Overhaul
Enhanced beverage brand Tru has revamped its packaging as its slims down its portfolio into two functional RTD lines.
Marketing: Throne Sport Coffee Adds Alex Bregman to Roster; Plus Evian, Sprite
Functional coffee brand Throne Sport Coffee is expanding its roster of professional athlete ambassadors with the addition of Chicago Cubs third baseman Alex Bregman in an “equity-backed alignment.”
Even Mixers Influenced By Function, Notes Q CEO Frost
The average consumer’s relationship with alcohol has radically evolved over the last several years, and premium cocktail mixer brand Q Mixers is eager to evolve alongside them with its first functional innovation.
Taste Radio: From $7K To 10,000 Stores. The Protein Pints Playbook.
How did two 20-something founders turn a $7,000 investment into one of the fastest-growing brands in CPG, now selling one unit every three seconds? It started with a deceptively simple idea, relentless sampling, meticulous planning and a confident bet that protein ice cream could outshine the biggest names in the game.
Create Lands $20M To Scale Into Creatine Hydration Powders
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.
YTD 2026 Beverage Performance and Trends – 3 Tier Beverages
The YTD 2026 Beverage Performance report from 3 Tier Beverages highlights a market undergoing a meaningful recalibration, with modest top-line declines masking significant structural shifts.
Eagle Park Acquires SoulBoxer Cocktail Co., Eyeing RTD and Hemp Expansion
Wisconsin’s Eagle Park Brewing & Distilling has acquired SoulBoxer Cocktail Co., setting the stage for Eagle Park’s further expansion into canned cocktails spanning alcoholic, non-alcoholic and THC-infused formats.
Once Upon a Coconut Names Merson President, Acquires Punch’d Energy
Premium coconut water brand Once Upon a Coconut has named Matt Merson as President, promoting him after more than two years with the company as its Chief Sales and Strategy Officer.