Logan Paul and KSI’s Prime Hydration is hitting back at Mark Anthony Brands’ Más+ by Messi, a sports drink developed in collaboration with soccer legend Lionel Messi, claiming that visual similarities between the brands is creating consumer confusion.
San Francisco-based flavored water brand Hint announced it has landed two seasoned beverage executives as new leaders for the company.
Finding investors and lenders is always a concern for beverage entrepreneurs, but the past two years have been incredibly difficult, particularly at the seed and series A rounds. For more established brands it hasn’t been a picnic, either: as strategic activity has slowed, fundraising for institutional investors has taken longer and that means founders have been faced with tough terms and valuations – if there are any entreaties at all.
In this week’s NPG, we settle in for a hot cup of “Death,” call up Three Spirit for botanical drink, and highlight a new set of collagen-packed kefirs from Lifeway.
Collaborations – including a tomato-based wine co-created by Pizza Hut, a marketing campaign featuring a partnership between sex workers and a non-alcoholic spirit brand, and a partnership between candy startup Better Sour and Disney – anchor this episode.
If, amidst an onslaught of celebrity wellness brand launches, you’ve been wondering to yourself ‘I wonder what David Beckham is doing right now?,’ then we have your answer.
With the help of new brand ambassador NBA star Josh Hart, watermelon water brand Mela is taking a broad distribution approach targeting independent convenience and mass retailers.
Lifeway Foods spent little time weighing a second acquisition offer from Danone North America, and the answer is still “no.” The kefir producer officially rejected Danone’s proposal this morning, which included acquiring all remaining Lifeway shares for $27 per share – around $307 million total.
Agua fresca maker Bawi has raised a $3.5 million seed round led by a $1.5 million infusion from Brand Foundry as the Austin-based brand scales operations for a distribution push in 2025.
BellRing Brands finished its 2024 fiscal year on a high, with strong volume growth for its Premier Protein brand driving net sales to the high end of expectations in its Q4 and full year earnings report..
This is the last week to submit your nominations for BevNET's 2024 Spirits Awards. Nominations close this Friday, November 22.
If you’re looking for Guy Fieri and Sammy Hagar's Santo Tequila, you might be out of luck thanks to an Oceans 13-level heist that disappeared two truckloads of tequila last week.
Luke Boase, the founder of Lucky Saint, a fast-growing brand of non-alcoholic beer from the U.K., talks about why the brand’s potential for an iconic future has always been top of mind. He also explains how the company incorporates consumer insights and data into its retail pitches and how he thinks about competing with beer companies owned by or aligned with large strategics.
Nestlé is creating a new business to house its bottled water and premium beverage brands, as the Swiss conglomerate seeks to recalibrate its portfolio in the wake of anemic growth.
