Willie’s Remedy+ Lands $15 Million to Drive Retail Growth

The raise comes nearly one year after Willie’s launched as a joint venture between legendary musician Willie Nelson, his family and his wellness enterprise Longplay, Inc., with JuneShine providing sales and marketing for the tie up.

Minute Maid to Cut Frozen Juice Line After 80 Years

The Coca-Cola Company announced this week it will discontinue the brand’s frozen lines in April, citing “shifting consumer preferences” as frozen concentrates have declined in popularity with American consumers.

Koia Expands Elite Line With Creatine

Koia launched Strawberry Elite +Creatine as an exclusive at Publix, formulated with 32 grams of protein and 1000mg of creatine.

Coke Deepens Cherry Flavor Roster

Forty years after introducing Cherry Coke to consumers, The Coca-Cola Company has added new cherry-flavored offerings.

Mushroom Energy Brands Take Diverging Paths to Mainstream

Startup brands Odyssey Functional Energy and Melting Forest are among the two most recognizable mushroom energy drinks on the market, but following a rebrand from Odyssey last month the two companies are now exploring different paths to growing their business.