At Natural Products Expo West 2026 last week, singer Demi Lovato joined co-founders and actors Oliver Trevena and Vanessa Hudgens at the brand’s booth. In this video from the show, the trio discussed their experience being involved in the business end of a CPG brand.
BevNET has opened applications for the next edition of the New Beverage Showdown, the beverage industry’s premier pitch competition for early-stage brands. Presented by Coca-Cola North America’s New Revenue Streams, the New Beverage Showdown will take place during BevNET Live NYC 2026, happening June 10–11, 2026.
Cannabinoid infusion maker Vertosa has filed a motion to dismiss a trademark infringement lawsuit filed in January by CCT Sciences LLC.
Despite a dip in U.S. sales, Canadian energy drink maker GURU reported “record” quarterly net revenue of CAD$8.8 million, up 14.7% year-over-year, according to the company’s Q1 Fiscal Year 2026 earnings report today.
Despite a major loss with the Supreme Court last month, Donald Trump isn’t giving up on his tariff ambitions. The United States announced Wednesday two trade investigations; one into excess industrial capacity for 16 international trade partners and another looking at alleged forced labor.
Coefficient Capital is raising its ambitions to grow the next generation of consumer brands with the closing of its second fund at $290 million, including a previously unannounced vehicle called the Apex Fund with $240 in committed capital.
As new styles of spiked ready-to-drink (RTD) beverages continue to carve out a share of the spirits market, there’s one that has maintained its staying power: the margarita.
As adaptogenic mushroom beverages see rising mainstream interest, startup functional drink brand PolkaDot made a splash at Natural Products Expo West last week with new packaging and a psychedelic booth design intended to fully launch the brand into market.
Seeking to better capture its target audience of Gen Zers and increase repeat purchase rates, hydration beverage producer Leisure Hydration is gearing up to launch a flavor-forward packaging refresh in the first quarter of this year.
Beverage business M&A activity was down 18.3% year-over-year in 2025, as private equity transactions fell 30% between 2024 and 2025.
Arkansas-based Westrock Coffee closed out fiscal 2025 with “record-breaking results” and a significant pivot from heavy construction spend to full-scale beverage operation at its newly commercialized Conway, Ark. facility.
Fermented tea Mood has refreshed its branding amid a broader restructuring at its umbrella company, Boochcraft.
Reporting live at Natural Products Expo West in Anaheim, Calif., Nosh managing editor Monica Watrous and BevNET managing editor Marty Caballero highlight key themes and insights, from the development of the coconut water category to the proliferation of beef tallow and more.
About 10 months ago, North American yerba mate pioneer Guayakí unveiled a major name change after 30 years in business, rebranding its entire portfolio to become Yerba Madre. Today, the company’s leaders say they couldn’t be happier with the results.
