Caffè Bocca della Verità to showcase new product lines at TuttoFood 2026, expanding beyond coffee

Caffè Bocca della Verità, the historic Italian coffee brand established in Rome in 1958, announces its participation at TuttoFood 2026, taking place in Milan from May 11 to 14, where it will unveil an expanded product portfolio and outline its strategic vision for the coming years.

Following a period of strong consolidation and international expansion throughout 2024 and 2025, the company is entering 2026 with a renewed focus on growth, innovation, and diversification. This evolution is driven by a multichannel strategy, the strengthening of its distribution network, and the continuous development of its e-commerce platform, alongside high-profile partnerships across sports, cultural, and institutional events.

“The year 2025 marked a significant step forward for our brand,” said Carmen Garcia Lopez de la Torre, Marketing Manager. “We achieved growth across key European markets, including Italy, Spain, France, and Germany, and recorded a double-digit increase in the compatible capsule segment—particularly within Nespresso® and Dolce Gusto® systems—along with positive performance in whole bean coffee across the Ho.Re.Ca. channel and specialty stores. In 2026, our objective is to consolidate this trajectory while opening up to new markets and consumption occasions.”

Deeply rooted in Italian roasting tradition, Caffè Bocca della Verità continues to combine artisanal expertise with a forward-looking approach to innovation. Its blends are crafted from carefully selected Arabica beans sourced from premium growing regions and enhanced to bring out their full organoleptic profile. Each product reflects a distinctive identity, designed to meet the expectations of increasingly sophisticated and international consumers.

Over time, the brand has evolved into a broader ecosystem that goes beyond coffee, embracing a holistic vision of quality that integrates product performance, sensory experience, aesthetic design, and the ritual dimension of consumption. From raw material selection to the final moment in the cup, every stage is approached with precision and consistency, ensuring a product that not only satisfies taste but contributes to an overall experience of wellbeing.

A key milestone in this journey will be presented at TuttoFood 2026 with the launch of a new range of teas and infusions, marking the brand’s entry into a growing and dynamic segment. Developed through careful research and selection of high-quality ingredients, the new line responds to evolving consumer habits and the increasing demand for products that combine flavor, balance, and functional benefits.

The collection includes blends such as Narciso, Venus, Victoria, Bellona, Gaia, Aurora, Veritas, Minerva, and Providentia—each characterized by a unique aromatic profile and designed to accompany different moments of the day, from energizing morning rituals to relaxing evening breaks.

This expansion represents not only a diversification of the product offering but also a natural extension of the brand’s identity and expertise.

Alongside these new launches, Caffè Bocca della Verità will continue to highlight its core range of premium coffee products—available in beans, ground, pods, and compatible capsules—while reinforcing its positioning within both retail and professional channels. The company remains strongly committed to supporting the Ho.Re.Ca. sector with tailored solutions, including training, technical assistance, and customized packaging.

Innovation also extends to design and equipment. At TuttoFood 2026, the brand will showcase Thomas, its design espresso machine developed in collaboration with Faber®, which combines contemporary aesthetics, professional-grade technology, and a sustainability-oriented approach. Additional accessories dedicated to the coffee experience will be unveiled at the exhibition, all conceived to enhance functionality, elevate design, and enrich the overall consumption ritual.

The company’s presence at TuttoFood reflects its broader communication strategy, which over the past two years has included participation in major international events and partnerships across sports and cultural sectors, contributing to increased brand visibility and recognition. This integrated approach allows Caffè Bocca della Verità to engage with both local and global audiences while reinforcing its identity as a symbol of Italian excellence.

Visitors will be able to discover the full range of products and taste the brand’s iconic blends at Hall 8, Stand C11, where the company will present its latest innovations and engage directly with industry professionals, buyers, and media representatives.

“With these new product lines, we aim to enrich the ritual of the break, transforming it into a complete sensory experience,” added the Marketing Manager. “We apply the same rigor and dedication to innovation that has always defined our approach to coffee, extending it to every new category we develop.”