Taste Radio: ‘When You Try To Quantify The Magic, That’s When It Stops.’

Kevin Lee, the co-founder of fast-growing better-for-you ramen brand immi, explained how an emphasis on community building has paid off, why the company doesn’t stress about a financial return on its investment in social media and why monthly strategy calls end with urgency about the unknown.

BLK & Bold Expands Charitable Mission with New Non-Profit Foundation

The Des Moines, Iowa-based brand announced the new 501(c)(3) non-profit today, which will be run by BLK & Bold co-founder and Chief Values Officer Rod Johnson. The company currently donates 5% of gross proceeds to a group of 14 different organizations as part of its For Our Youth (FOY) Initiative.

Can Sacred Energy Take Yaupon Mainstream?

Sacred Energy was founded this year by Paul Frantellizzi, a CPG entrepreneur specializing in natural health and wellness foods and supplements, along with his wife and chief brand officer Pamela Peters and business partner Billy Brown, the owner of yerba mate products maker Sol Mate Beverage Group.

United Sodas of America Elects a New President

Election years are marked by major changes in leadership. But while the U.S.A. has until this November to decide their next representatives, United Sodas of America has already elected its new president.

Diageo Sails Captain Morgan into Uncharted Waters with FMB Launch

Captain Morgan has released a new ready-to-drink cocktail, but don’t expect it to contain rum. For the first time, Diageo has extended its flagship rum brand into the flavored malt beverage category with a new cocktail-inspired product, Captain Morgan Sliced.

Just Ice Tea Looks to Cans for New Channel Opportunities

The Just Ice Tea express rolled through BevNET HQ yesterday, with CEO Seth Goldman and Cyndi Ireland, Sales Director and Head of Sales for Conventional & Mass Channels in the engine car to talk through developments with the brand.