Liquid Death Looks to Reanimate Consumers with Death Dust

The “entertainment-first” beverage maker is the latest brand to jump into the rapidly expanding hydration category with today’s announcement of Death Dust, which adapts three of the most popular flavors from its sparkling waters – Severed Lime, Mango Chainsaw and Convicted Melon – into electrolyte drink mixes.

Culture POP Raises $21M In New Investment

Probiotic soda brand Culture Pop raised $21 million from new investors which include Enlightened Hospitality Investments — the investment arm of restaurateur Danny Meyer — and a private investment by Howard Schultz.

Suja Appoints Former Stone Brewing Chief Maria Stipp As CEO

Suja Life, the parent company to Suja Organics and Vive Organics, announced today it has appointed Maria Stipp as its new CEO, effective Feb 20, while current chief executive, Bob DeBorde, moves into retirement.

Elevator Talk: Blue Bear Wellness, AlluSoda, good dirt, Amari

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Dr. Sebastian Dreher, the Venture Manager - North America for DöhlerGroup who shared his thoughts, questions and feedback with the participants.

Taste Radio: He’s Raised $440M, But Viraj Puri Remains Grounded In Mission

Gotham Greens co-founder and CEO Viraj Puri spoke about how he has maintained focus and managed new and complex responsibilities amid the development of the pioneering urban agriculture company, assessing when to accelerate growth and what he considers to be his biggest mistake and best decision.

Don’t Quit! Launches Signature Flavor With NFL Star

The NFL season may be over, but sports nutrition brand Don’t Quit! is kicking off its 2024 growth plan with the launch of a new Cookies & Cream protein drink flavor designed by investor and Buffalo Bills safety Damar Hamlin.