Report: Consumers Pay +73% For Celeb Spirits at Bars & Restaurants

Celebrity spirits are growing sales on-premise— and at a premium. Consumers are paying 73% more per drink for a celeb-backed spirit at bars and restaurants, according to Union’s OnPrem Insights which gathers data from over 1,000 high volume accounts using the POS platform.

Taste Radio: Let’s Play ‘Is It Innovative?’ And, Why Are Celebrities Flocking To Coffee?

What defines compelling innovation? Novel ingredients? Esoteric flavors? Unusual packaging? The hosts discussed how strategic and entrepreneurial companies are attempting to innovate in food and beverage and what’s moving the needle for consumers. They also riffed on two new celebrity coffee brands, one launched by a “Yellowstone'' star and the other known for her status as a “teen mom.”

Going With The Flow: Joyburst Finds Co-Packing Partner

Flow Beverage will be filling a few extra TetraPak’s ahead of the planned divestment of its Aurora, Ontario production facility. The company announced today it signed a new co-packing agreement with beverage brand Joyburst that will see 15 million Joyburst Hydration branded beverages produced from the facility each year.

Eat the Change Raises $14M as Tea Biz Grows

Eat the Change (ETC) has brought in another $14 million in growth capital to fuel its quest of changing consumers’ eating habits by widening distribution of Just Ice Tea and further testing its Cosmic Chews snacks.

NACS: Unpacking Energy, Supplements with Joshua Schall

BevNET editor-in-chief Jeff Klineman at down with Joshua Schall, a BevNET contributing editor, to explore the evolution in energy drinks and the continued crossover of fitness and supplement trends in CPG, as seen at this year's NACS trade show.