Distribution: WithCo Sprouts More Company; Illicit Elixirs In Brick and Mortar

Seven months after hitting Target stores nationwide, WithCo Cocktails has found more company in the grocery channel. This week, WithCo announced it is rolling out nationwide at Sprouts Farmers Market stores. Read the full roundup for more distribution news from Illicit Elixirs, Fever-Tree, Oatly, Shroomi and Odyssey.

NACS: Celsius Steps (Back) Up to 16 oz. Format

Celsius' rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.

How Brands Are Addressing Non-Alc’s Biggest Barriers

Despite non-alc’s momentum, only 26% of the U.S. consumers moderating their alcohol, say they are drinking no-alcohol alternatives to their favorite full-strength drinks, citing barriers around taste and lack of availability, according to a recent report from bev-alc data firm IWSR.

Beekeeper Coffee Co-Founders Talk NBA Inspiration, Market Moves

Pressurized margins. Competition from all sides. A scary high failure rate. Breaking into RTD coffee is not for the faint of heart. But with the backing of a seasoned team of brand builders and well-connected operators, Beekeeper thinks it has a shot.

InvestBev Backs Celeb-Branded Thomas Ashbourne RTDs

Spirits-focused private equity firm InvestBev has backed Thomas Ashbourne Craft Spirits, the ready-to-drink brand crafted with the help of celebrities like Sarah Jessica Parker. Terms of the deal were not disclosed.

Taste Radio: Why Aura Bora Doesn’t Need A Secret To Be Successful

Aura Bora co-founder and CEO Paul Voge spoke about how the botanical-centric sparkling water brand has cultivated a loyal community by focusing on flavor, why he believes that “the best marketing is sales and vice versa,” the reason Aura Bora discontinued its viral “Secret Menu,” how DTC success translates to brick-and-mortar sales and why his personal phone number is on every can.

Liquid Death Names Former White Claw Sales Head Ballard as CCO

As the brand’s footprint surpasses 100,000 doors across the U.S. and U.K., Liquid Death has named Stephen Ballard, a sales professional with over 25 years of experience in the alcohol space, as its first Chief Commercial Officer.

Distribution: Lawyers Weigh In On Contract Essentials, Red Flags

As a BevAlc business expands, how does an entrepreneur determine if a distributor relationship will be beneficial? That was the question poised during the Sovos Beverage Alcohol Summit last week, hosted by the beverage alcohol compliance shipment software company.

Humble Growth Investors Giannuzzi, Abraham to Speak at BevNET Live Winter 2023

We’re delighted to announce that Nick Giannuzzi and Dr. Andrew Abraham, two of the co-founders of newly launched fund Humble Growth will sit down with us at BevNET Live Winter 2023 to discuss their new investment vehicle, and share the wisdom that comes from years of involvement in the emerging food and beverage business.