SPINS Braces For Agentic Shopping With MikMak Acquisition

SPINS acquired commerce intelligence and omnichannel orchestration platform MikMak this week, accelerating its capabilities for enabling and measuring consumer engagement throughout the shopping experience “across physical, digital, and agentic shelves.”

Beyond Meat Launches Protein Drink

Beyond Meat is testing how far it can take its plant-based protein concept with its latest innovation, Beyond Immerse, a functional protein drink line launching Thursday as an ecommerce exclusive LTO.

Cove Soda Appoints Bryan Crowley as CEO

As it works to grow its presence across the North American market, Canadian functional beverage maker Cove Soda has named Bryan Crowley as CEO. Crowley, a career beverage executive, most recently served as CEO of gamer energy drink brand G Fuel.

BodyArmor, DripDrop Launch Fresh Hydration Innovations

BodyArmor is broadening its advanced hydration offerings with its first major innovation of the new year: BodyArmor Flash I.V. Caffeine Zero Sugar; Plus, electrolyte drink mix maker DripDrop launched its new Zero Sugar Plus line this week.