Spirits Marketing: Tequila Seltzers Go After Golfers, Hennessy Taps Nas
Summer campaigns continue with High Noon and Casa Azul going after golfers, plus Nas and Hennessy collaborate on a Hip-Hop tribute.
Summer campaigns continue with High Noon and Casa Azul going after golfers, plus Nas and Hennessy collaborate on a Hip-Hop tribute.
This month, we’ll discuss a range of topics such as winning on shelf with line extensions, the non-alc beverage revolution, and community marketing as a crucial part of brand strategy.
This special edition of the podcast features actionable insights and advice from interviews with six founders, creators and leaders who joined us on the show during the first half of 2023. Our guests include SmartSweets founder Tara Bosch; Poppi co-founders Allison and Stephen Ellsworth; Cann co-founder and CEO Jake Bullock; Chomps co-founders Pete Maldonado and Rashid Ali; Afia co-founders Farrah and Yassin Sibai; and culinary icon Padma Lakshmi.
The Federal Trade Commission (FTC) on Friday terminated its review period for Monster’s proposed acquisition of Vital Pharmaceuticals, the parent company of Bang Energy, clearing the way for the transaction to be completed later this month, according to an internal communication viewed by BevNET.
Brooklyn-based roaster Partners Coffee has unveiled its first-ever summer seasonal blend along with new packaging design for its single origin coffees aimed at bringing consumers closer to its sourcing and sustainability practices.
In a BevNET video interview, three female founders in the non-alcoholic set discuss the growing contingent of women pushing the category into new places with NA bottle shops, pop-ups and innovative products to bring more inclusivity to the movement.
Is aspartame a carcinogen? That's the concerning question the cancer research arm of the World Health Organization(WHO), has been asking itself lately. And it looks like, in their opinion, the answer is yes.
For a company that has trademarked the tagline “Sunshine in a Bottle,” changing packaging is not an insignificant step. But Vitamin D-enhanced ShineWater is ready to make that jump, announcing this week that its existing 16.9 oz. PET bottles will be phased out over the next year in favor of 16 oz. aluminum cans.
In this week’s new products roundup, Pressed Juicery launches a Summer Debloat Program in collaboration with Hilma, Tropicana grows its zero sugar product line and Abstinence Spirits and Mingle Mocktails unveil new non-alc formats.
Dutch spirits producer Lucas Bols has acquired Nuvo Sparkling Liqueur from the U.S.-based London Group for $5.7 million.
From sweet and savory salsa matcha and date-based energy snacks to craft cocktail tea bags and plant-based whale sperm tortilla chips (yes, we’re serious), the hosts shared their thoughts on the best and most notable products exhibited at the 2023 Summer Fancy Food Show. This episode also features an interview with Dave Colina, the founder and CEO of O2 Hydration, who discussed the sport drink brand’s repositioning and package revamp following the collapse of a major fundraising round.
Blake Lively is the newest celebrity to jump into the booze world, although she’s already had one foot in the door.
Yogurt has long been viewed as a staple of healthy diets, but it’s just part of a growing conversation around the gut microbiome – and one in which relevant CPG players, including Danone, are hoping to have a bigger part. We recently chatted with Dr. Miguel Freitas, VP of Health and Scientific Affairs North America, to learn what value the global food and beverage conglomerate sees in funding first party research.
Monster Beverage Corp. has been revealed as the winning bidder for Vital Pharmaceuticals, maker of Bang Energy, per court documents filed Wednesday in the U.S. District Bankruptcy Court in Florida. However, a pending U.S. Federal Trade Commission (FTC) investigation could derail the deal.