At what stage of development should brands consider aligning with a celebrity or athlete? How can companies assess the potential value and impact of those partnerships? The hosts shared their perspective on both topics, and also spoke about why niche brands might need to reconsider certain positioning and packaging callouts that have them collectively scratching their heads.
If you’re going to get Southerners to stop putting sugar in their sweet tea, you better be prepared with a darn good reason.Ryl Tea believes it has two: a winning, authentic taste and the star power of country artist and investor Morgan Wallen, who’s name is proudly given a “crafted by” credit on cans of the brand’s new zero-sugar Sweet Tea, launched on Thursday exclusively on drinkryl.com and Gopuff.
G.O.A.T. Fuel, the mushroom-enhanced energy drink brand backed by three-time Super Bowl champion Jerry Rice, announced this week it has closed a $5 million seed funding round co-led by venture firms Stage 1 Fund and Morrison Seger Venture Capital Partners.
Legislation to expand sales of spirit-based ready-to-drink (RTD) cocktails in the Golden State is moving forward today, after the California Senate unanimously passed a bill allowing those products to be sold in grocery and convenience stores.
New functional energy drink BrainPOP is leaning into its target market among physicians and surgeons building out distribution in both clinics and hospital cafes as well as traditional convenience channels in the metropolitan New York area.
Danone-owned coffee brand STōK Cold Brew is jumping into the game as the team’s official stadium sponsor, beginning July 1. As part of the sponsorship, Wrexham’s historic home field, Racecourse Ground – the oldest international soccer stadium still in active use – will be renamed for a brand for the first time, now going by STōK Cae Ras in Welsh, or STōK Racecourse.
When Simone Moran launched ready-to-drink cocktail Plant Botanical in summer 2021 her early advisors told her she couldn't get into national retailers. But after spring resets this year, the Los Angeles-based cocktail brand can be found at Albertsons, Walmart, Target and on the in-flight menu of JetBlue Airlines.
Diageo-aligned accelerator Distill Ventures (DV) has named Heidi Dillon as CEO, assuming the role from co-founder Frank Lampen. Lampen will transition to the role of founder and chair, according to a press release.
After the merger of Suja and Vive Organic in October, the former CMOs of both juice brands have found new roles this month. Greg Rose, who spent nearly six years at Suja, has joined Proud Source Water as its CMO. Former Vive CMO Ryan Therriault, meanwhile, has joined coconut water maker ZICO Rising.
Walmart’s Will McDonald will speak at BevNET Live Summer 2023 in New York about how the massive retailer is accelerating its partnerships with entrepreneurial beverage brands.
Sonoma Valley-based Foley Family Wines (FFW) is expanding into the luxury spirits business by launching a distillery operation in Minden, Nevada.
Steph Curry announced Tuesday the launch of Game Changer Distillery which is producing its first product Gentleman's Cut bourbon whiskey in partnership with 190-year-old Boone County Distilling Co. who will oversee all aspects of production.
Mario Carbone and Eric Skae, the co-founder and CEO, respectively, of fast-growing consumer brand Carbone Fine Food, spoke about how they attempt to incorporate the flair, panache and quality of Carbone’s critically acclaimed restaurants into the brand, their thoughtful pricing and promotional strategy and why they are cautious about new product development.
Electrolyte-enhanced bottled water brand Propel and actor Michael B. Jordan have teamed up to launch two new TV spots as the brand goes all-in on its Gatorade roots with a revamped visual identity.
