Backed by an experienced team of beverage operators, Massachusetts-based startup HighTide is aiming to capture a very specific title: the country’s number one cannabis-infused, non-alcoholic, ready-to-drink margarita brand.
At BevNET Live on December 5 + 6, Heather Howitt, the founder of both Oregon Chai and Thaiwalla, will offer thoughts on ways that entrepreneurial beverage brands can use operations and volume expansion as another strategy for companies that are looking to approach profitability.
Brewer's spent grain has often seemed like a perfect fit for upcycled food companies but the challenges to getting widespread adoption by breweries goes beyond supply and demand.
Transitioning to regenerative agriculture, utilizing upcycled food streams, adopting plant-based lifestyles and, of course, reducing carbon footprints, are set to play key roles in current global conversations around climate change.
Nguyen Coffee Supply founder and CEO Sahra Nguyen explained how the company’s approach to storytelling via flavor and personal narrative is shifting the perception of Vietnamese coffee, why incorporating her background and beliefs into brand communication is both challenging and highly effective, and the one word that drives the company’s innovation strategy.
California-based energy drink giant Monster has inked a marketing deal with the New York Rangers and Madison Square Garden, the brand announced in a press release. As part of the integrated marketing partnership, the indoor arena will feature a co-branded grab-and-go concession stand dubbed the “Monster Energy Bodega.”
Juvee is a new line of energy drinks from gaming lifestyle company 100 Thieves. The low calorie and zero sugar beverages were designed to be approachable and inclusive, which is something that factors into both drink’s formulation and its branding approach.
Global cannabis firm Tilray is adding an East Coast craft brewery to its growing brewery portfolio, with the acquisition of Montauk Brewing Company. Financial terms of the transaction were not immediately disclosed, but the deal is for 100% of the New York craft brewery.
Bang Energy is removing the term “Super Creatine” from all packaging and advertising, after a jury ruled in September that the company and CEO Jack Owoc falsely advertised the ingredient in its products.
Amid continued efforts to ramp up its omnichannel growth, Los Angeles-based specialty coffee brand Chamberlain Coffee has named Liz Ahern as chief marketing officer, where she will be tasked with overseeing brand strategy, distribution expansion and integrated campaign planning and execution across all marketing touchpoints.
Monster Beverage Company reported 15.2% year-over-year sales growth in its Q3 earnings, even as increased expenses and cost of goods continue to drag on margins despite a 6% price increase in September.
In just 30 days, innovative beverage brand leaders, investors, retailers, distributors, consultants and other industry experts will meet at the Loews Santa Monica Beach Hotel in Santa Monica, CA for BevNET Live Winter 2022.
In this week’s roundup of new products, C4 teams up with the Wounded Warrior Project to launch exclusive products, La Colombe celebrates the holidays early with new latte flavors and Flora Hemp Spirits unveils its newest “cannacocktail.”
As the Bored Ape Yacht Club has made its cartoon simians synonymous with web3 culture, multiple CPG companies have adopted the NFT collection’s imagery for branding and marketing purposes. But now, California-based startup Ape Beverages Company has crafted an entire business around it.
