Vital Pharmaceuticals (VPX), the maker of Bang Energy, has filed for Chapter 11 bankruptcy protection. Business operations will continue, the Florida-based company said in a press release Monday, as it moves ahead with efforts to rebuild the Bang distribution network.
The natural energy shot brand has landed digital media powerhouse Barstool Sports as its new marketing partner.
Bitter Bubble is a line of zero calorie sparkling beverages that are designed to emulate the classic combination of soda water and bitters. The product line, which launched in summer 2021, features three unsweetened flavors including Rhubarb & Hibiscus, Blood Orange & Chamomile and Sour Cherry & Chicory.
PepsiCo’s mission to become a “Faster, Stronger and Better” company has colored its innovation slate for 2023; Pop star Jason Derulo has taken an equity stake in birch water brand TREO; Innovations in energy drinks may have played the starring role at this year’s show, but iced tea was not far behind.
As hard seltzer slows and spirit-based RTDs accelerate, brands like White Claw, Topo Chico and Truly are eager to help consumers cross over.
Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.
A new report by spirit accelerator Distill Ventures highlighted non-alcoholic beverages and spirits evolution into a fast-moving segment with products ranging across different use occasions and need states.
E-commerce luxury spirits platform ReserveBar announced today that it will now provide on-demand sales, a move that reflects the changing landscape of online alcohol shopping and underscores the company’s ongoing mission to bridge the technology gap between alcohol producers and consumers.
This week, KetoneIQ's 2 oz drinkable ketone launched at all 38 locations of Earth Bar, 28 of which are located inside an Equinox gyms and 10 of which are standalone stores.
The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.
Judging from the slate of new flavor innovations on display at this year’s NACS Show, consumers are looking for a little taste of paradise as Tropical SKUs debuted across beverage categories; Eternal Water targets high growth thanks to hiring 41 former Essentia employees.
Gopuff is delivering news of a new partnership with restaurant to-go platform Grubhub and a launch of a new health and wellness private label brand called Goodnow.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Adam Louras, a partner with Mercenary, who shared his thoughts, questions and feedback with the participants.
The canned water brand, valued at $700 million, will launch a line of iced teas and shift production from Austria to the U.S. in 2023.
